B2B Social Media Trailblazer Vivisimo's #CXO Named One of 50 Best Twitter Chats for Business Students by Best Colleges Online

PITTSBURGH, Jan. 24, 2012 /PRNewswire/ -- Vivisimo, the leader in Information Optimization, announced today that Best Colleges Online, a website devoted to college education and job seekers, named Vivisimo one of the "50 Best Twitter Chats for Business Students" underscoring their position as a trailblazer in B2B social media strategy. Every Monday at noon Eastern Time, Vivisimo hosts an hour long Twitter chat on any and everything around customer experience optimization (#CXO), and  provides a forum for organizations, customer experience practitioners and enthusiasts to collaborate and discuss strategies and best practices for creating exceptional customer experiences. Guest hosts lead the discussions, sharing their insight in lively dialogue as twitterers learn from each other. Unlike many other B2B organizations, Vivisimo utilizes social media to be an industry resource, not solely as a marketing tool.  This approach, and the wealth of knowledge shared, caught the attention of Best Colleges Online, an internet resource providing the latest news, tips, and rankings for those seeking college educations as well as employment.

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With each week the size of #CXO chat participants grows, the current number being over 100, which underscores the hot topic customer experience has become among the business community and those seeking business degrees. The growing number of undergraduate and MBA business students taking notice in the customer experience, before even entering the workplace, highlights the overall shift in focus from solely the bottom line to general customer satisfaction and retention.

 "At Vivisimo we strive to utilize social media to serve as the leading customer experience resource to both businesses and professionals and our Twitter chats help to achieve that business objective," said Tracey Mustacchio, Chief Marketing Officer at Vivisimo. "Using social media is still a fairly new concept for B2B organizations, but we have been able to set an example for how to become a thought leader through social media and the use of our Twitter chats. Ultimately, consumers and businesses alike want valuable information and sincere interaction, not avid marketing campaigns, and we've been able to create a dialogue with that realization on our CXO chats."

The 50 Best Twitter Chats for Business Students is a list compiled by the Best Colleges Online website and list 50 Twitter chats in six different categories: business, technology, marketing and PR, young professionals, management and leadership, entrepreneurship. Vivisimo's #CXO chat was listed as a top pick for the business category boasting information on how to treat the customer right. 

Twitter Chat Feedback

The support and interaction of participants is crucial to Vivisimo's #CXO Twitter chat success. Regular participants Vala Afshar, Chief Customer Officer at Enterasys Networks, and Jennifer Maldonado, Customer Experience Program Manager at LexisNexis shared their #CXO experiences:

"Vivisimo CXO Twitter chats are an excellent example of connecting industry thought leaders through the use of social media,"said Vala Afshar, Chief Customer Officer at Enterasys Networks.  "Vivisimo's weekly chat sessions are typically hosted by industry veterans and thought leaders, focused on employee and organizational development, aimed at improving the customer experience. Several accomplished executives and award winning authors are regular contributors in this very well-structured, yet social forum."

"CXO chats are the highlight of my Twitter week! The customer-centric brain power that is there is amazing -- every week I am inspired by the chat guest or another participant," said Jennifer Maldonado, Customer Experience Program Manager at LexisNexis.

About Vivisimo, Inc.

Vivisimo provides enterprises with information optimization solutions that help maximize the business value of information.  Unlike traditional information management products, Vivisimo's innovative solutions help end-users find and take advantage of all appropriate and available information, regardless of source, location or type. Vivisimo's innovative technology is delivered with a focus on end-user satisfaction and application control through easy-to-use interfaces, flexible security management and a modern architecture that enables quick deployment. Vivisimo products are available as standalone information optimization applications or as OEM versions embedded within partner applications and solutions. Vivisimo serves its clients from headquarters in Pittsburgh, USA, and through partners around the world. Visit Vivisimo.com for more information.  

SOURCE Vivisimo, Inc.

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