B2B Industry -- Still Showing Great Potential

HANGZHOU, China, Aug. 7, 2012 /PRNewswire-Asia/ -- From the "Monitoring Data of China's B2B E-commerce Market (2012)", the B2B E-commerce market has seen a trading turnover of 2.95 trillion yuan in China, increasing 13% year over year. And the sales volume of all kinds of B2B commerce enterprises has come to 7.45 billion yuan, registering an increase of 20% year over year. The overall growth has obviously slowed down.

Due to the declining requirements in the international environment, foreign trading is in a depression and China's B2B industry has also been affected, including Alibaba Group. Although the whole B2B E-commerce industry is pessimistic with the bad turnover, as influenced by the global economic situation, it will not fall into recession. With support from the country and a vigorous boost from the government, it is bound to develop with high speed.

One Chinese Internet analyst, Zhouping Zhang, has pointed out that the B2B e-commerce situation is not very optimistic at present as for the environmental factors, and its dilemma could be mainly presented with the following features, including single model, lack of innovation, problems of integrity and so on. However, in long term development, the B2B industry still has great room to develop. For example, the Alibaba Group recently had constant restructuring to improve suppliers' quality and provide more services for buyers; Global Market Group had chosen to go public and then make the first push in improving product quality and in strengthening international promotion. All of these measures will make the B2B model much better, and help it achieve the transformation from an information provider to a service provider.

In such a situation, the force point for all operators is to provide users with more valuable services. The well-known chemical B2B platform LookChem has launched a new service "Wealth train", which shows the strong potential of B2B E-commerce development.

For a very long time, B2B E-commerce achieved great development because this kind of platform has two main characteristics. One is being specific: concentrating on creating a professional information platform, including featuring industry or international service. Another one is being deep. With a unique professional nature, it explores many in-depth and characteristic services and profit models with constant research. Based on these two features, "Wealth train" has appeared. Relying on the network platform and advanced search technology, this new service combines with professional and accurate promotion ability and forms the B2B industry's most differentiated service system after the deep investigation in strategy, integration of resources and industry development, which could help customers promote with a precise angle and provide a full range of E-commerce services.

Compared with the single way of integrating supply and demand information from buyers and sellers before, "wealth train" is a new form of one-to-one customer service. It has an overall analysis in customer's competitors, products' key words, and main market to help customers promote products in various channels. Besides, through the analysis in buyers' purchasing behaviors, it could make the promotion meet with customers' demands more accurately.

According to a LookChem' old members, they had once wasted lots of manpower and time in doing products' promotion, yet without any good effect, because they are lacking experience. After joining the "Wealth train", they have professional staff to do the promotion. This service could not only save time and effort but also have good effects. From this platform, they could receive many effective inquiries and then choose qualified buyers to improve turnover rates. "Wealth train" also provides tailor-made showrooms to improve the brand image and get lasting network marketing effect.

LookChem's director Luli said that "Wealth train" could not only help suppliers and buyers trade in the platform, but also improve the matching rate of both and increase the transaction rate to the best. It shows that LookChem has strong determination in the B2B market, and the B2B industry is continuing to explore customers' needs to allow buyers and sellers to benefit from each other.

LookChem is a subcompany of Hangzhou Weiku Information & Technology Company.

SOURCE Hangzhou WeiKu Information Technology Co., Ltd.