B to B Weather Leader, Weather Trends International, Launches New Website and iPhone App that Give Consumers Weather Forecasts Up to a Year Ahead

BETHLEHEM, Pa., June 15, 2011 /PRNewswire/ -- Weather Trends International (WTI), the global leader of actionable year-ahead business weather guidance for retailers and manufacturers, today announced the launch of their new year-ahead weather forecasting website and iPhone app for consumers, WeatherTrends360.com.   The new site and app allow consumers to get access to global weather forecasts up to one year in advance, an achievement which no other weather site can currently claim.

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Presently most weather sites and apps offer consumers a 1- to 10-day weather forecast, enough for short term weather planning.  WeatherTrends360.com utilizes WTI's unique math-based statistical forecasting methodology that was previously only available to their clients such as Wal-Mart, Coca-Cola, Target and Johnson & Johnson, to determine weather-based financials and retail purchasing.  However, now this information is available to consumers and small businesses alike to make weather planning easy for anyone.  Consumers can now book vacations and timeshares, plan weddings, arrange golf and tennis dates, plan their best garden party days and more, months ahead without weather worries.  

WeatherTrends360.com projects high and low temperature, rainfall and snowfall trends up to a year ahead for more than 6.4 million locations in 195 countries with industry-leading 80%+ accuracy, as verified by an independent auditing firm.  WTI has a 94% client retention rate over the past 9 years due to its accurate and reliable information.  Additionally, the company has received 12 business and technology awards and in 2009 was listed as No. 5 on Forbes' list of America's Most Promising Companies.

"Our company has relied on WTI's information for several years and it has helped not only generate millions of dollars in additional sales, but also helps allocate our advertising for maximum impact," said Paul Duval, senior vice president of sales at Central Garden & Pet. "Weather Trends' year-ahead information has been an indispensible part of our business plans with our largest customers due to its incredible accuracy."

"As a former vice president of marketing at Kohl's department stores, we hired Weather Trends to help make billion dollar marketing decisions because much of our sales success is driven by the impact of weather and we needed accurate long-range weather information. Having the advertising and marketing in sync with the weather helped us continue to have the right message in front of customers and stock the right amount of merchandise in the stores.  Now as a small business owner in a weather dependent business, Winter Services Inc., Weather Trends allows me the ability to adjust my operations in advance of the upcoming season and I've saved more than $100,000 using their service," said Fritz Frazier, president of Winter Services Inc.

Beyond year-ahead forecasts, WeatherTrends360.com is poised to become the ultimate weather destination by providing both long- and short-term (day-to-day) global forecasts with weather maps that are not available anywhere on the Web.  The site features monthly, daily and hourly forecasts; a customizable email alert system that delivers personalized weather information; a weather planner and 14 different global weather maps tracking various weather-related items including lightning, wave heights, UV indices and sunshine hours.  

"We have been a trusted weather information provider to more than a hundred marquee companies for almost a decade and now we're proud to introduce our year-ahead weather forecasting to the consumer market," said Bill Kirk, chief executive officer of Weather Trends International.  "With the launch of WeatherTrends360.com and the iPhone apps, we believe that consumers will wonder how they ever lived without knowing the long-term forecasts needed to plan our busy lives."

The WeatherTrends360 iPhone App is available in the App store for 99 cents for the full version.  The website provides full access to all information with a free membership.  iPad and Android applications are in the works and will be available soon.

In a world where weather events are making headlines almost daily, the need for accurate, year-ahead weather information is greater than ever, and WeatherTrends360.com delivers.

About Weather Trends International

Weather Trends International (WTI) is the global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial analysts and consumers worldwide.  The company's business-to-business clients include some of the world's most respected and successful companies such as Wal-Mart, Kohl's, Target, AutoZone, Anheuser-Busch, Johnson & Johnson, Central Garden & Pet, Clorox, Energizer, 3M, JP Morgan and Hershey's. Its business-centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk."  Utilizing technology first developed in the early 1990s, WTI's unique, statistical, math-based forecasting methodology projects temperature, precipitation and snowfall trends up to a year ahead world-wide with industry-leading 80%+ accuracy (as verified by an independent auditing firm).  The company has received numerous business and technology awards and in 2009 was listed #5 on Forbes' list of America's Most Promising Companies. WTI is headquartered in Bethlehem, PA with offices in Bentonville, AR.  For more information, visit www.wxtrends.com or www.wt360.com.

SOURCE Weather Trends International

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