b michael AMERICA RED Collection Debuts with Effortless Pieces for the Modern-Chic Woman

NEW YORK, April 1, 2013 /PRNewswire/ -- American couturier and ready-to-wear designer B Michael, known for glamorous designs made exclusively in America and worn by many of the world's most stylish women, has unveiled his second b michael AMERICA RED Collection.  b michael AMERICA RED features elegant, ready-to-wear designs that take women from day to evening.  As the hallmark of the brand's "Advanced American Style" heritage, B Michael remains committed to designing and manufacturing his collections in America, creating jobs for garment workers in New York City and supporting the heart of the U.S. fashion industry since 1999.

(Photo: http://photos.prnewswire.com/prnh/20130401/NY86020 )

The b michael AMERICA RED Collectionfeatures beautiful, ready-to-wear pieces that today's modern-chic woman can easily incorporate into her wardrobe.  Each dress in the Collection is designed with on-the-go style in mind so that women can seamlessly transition from daytime to evening.  The b michael AMERICA RED Collection features several different looks – dresses that range in color palettes from ivory to B Michael's signature red.  Priced from $155 to $400, the Collection is available at select retailers, including the following Macy's locations nationwide:

• Macy's Herald Square, New York, New York
• Macy's Pentagon City, Arlington, Virginia
• Macy's State Street, Chicago, Illinois
• Macy's Water Tower, Chicago, Illinois
• Macy's Metro Center, Washington DC
• Macy's Union Square, San Francisco, California
• Macy's Center City, Philadelphia, Pennsylvania
• Macy's South Coast Plaza, Costa Mesa, California
• Macy's Lenox Square, Atlanta, Georgia
• Macy's Dadeland, Miami, Florida
• Macy's Somerset Collection, Troy, Michigan

Designer B Michael views the b michael AMERICA RED Collection as an extension of his highly-praised Couture line. "The RED line is a joy to create because it allows me to broaden my point-of-view of Advanced American Style that for me means classic glamour," says Mr. Michael. "I am also extremely proud that all of our pieces are made in America which enables our team to be hands on, assuring highest quality and interpretation of my designs." 

b michael AMERICA RED Collection Brand Ambassadors will be on hand in select stores to address customer questions and gain style tips and suggestions on how the Collection can be incorporated into the wardrobes.  The designer himself will also make appearances in support of the new Collection.  "As a designer, I am very honored to have my Collection at Macy's.  This is an iconic and important American retailer and arbiter of style."  For more information, please visit http://www.bmichaelamerica.com.

About B Michael

Fashion innovator, pacesetter and legend B Michael began his career as a milliner and honed his skills as a fashion designer and couturier while working in the ateliers of leading designers including Oscar de la Renta.  Mr. Michael launched his own label in 1999 and is now at the helm of a multi-faceted brand that includes ready-to-wear, accessories and the treasured couture collection. A favorite among some of the most photographed women in the world, Mr. Michael's designs have been worn by Beyonce, Halle Berry, Tamara Tunie and Cicely Tyson, among others. 

Mr. Michael has presented collections worldwide, and is a dedicated philanthropist and supporter of organizations that educate and empower young people, thereby shaping the leaders of tomorrow.  Organizations he supports include the New York City Mission Society, the Cicely L. Tyson School of the Performing and Fine Arts and the DreamYard Project, to name a few.  Mr. Michael will be recognized for his philanthropic efforts on April 8 when the non-profit educational organization Figure Skating in Harlem honors him at the 2013 Skating with the Stars Gala. 

Contact:          

Helen Shelton
Finn Partners for b michael AMERICA
212.593.6443
[email protected]

SOURCE b michael AMERICA