AZO "Do-Over Contest" Grants UTI-Sufferers An Opportunity To Relive Missed Experiences

CROMWELL, Conn., June 1, 2012 /PRNewswire/ -- AZO, an over-the-counter remedy for the symptoms of urinary tract infections, will help one deserving individual turn their luck around by providing them with a chance to relive an occasion ruined by a UTI. The AZO "Do-Over Contest" will fund the recreation of the missed event with a $5,000 cash prize.

One out of every three women has been laid low by a urinary tract infection and more than 60% characterize the accompanying pain as "extreme." Severe pain has quashed girls' beach getaways, forced more than a few honeymooners to revamp their plans, and left plenty of sporting and concert seats vacant. Based on the significant amount of correspondence sent to AZO on the disruptions caused by the debilitating infections, the #1 Pharmacist-recommended UTI pain reliever is combing the country, seeking stories about seminal, sensational or sentimental moments that were thwarted by debilitating UTIs.

"We know AZO can rescue women from being held hostage by UTI pain in a way that general pain relievers can't," said Chris Halliday, Director of Women's Health for i-Health. "And while AZO can provide speedy pain relief within the hour, our mission with this contest was to do more than educate women on what to do in the future, we also wanted to help undo the damage UTIs have done in the past."

UTI sufferers (whose identities will be kept confidential) will be asked to submit 150-word stories of an experience ruined by a UTI on AZO's Facebook page from June 1st to July 31st, 2012. Judges will select ten finalists based on originality, content, relevance to the contest theme, and believability, and the public will then vote to determine their favorite from August 24th to September 7th. The grand prize winner will receive $5,000 to "do over" the missed event. The remaining finalists will receive $50 gift cards and the full line of AZO products.

Unlike general pain relievers, AZO contains Phenazopyridine Hydrochloride, the #1 ingredient prescribed by doctors and recommended by pharmacists specifically for urinary discomfort. Because of this, AZO is able to destroy UTI pain at the source while also rescuing sufferers from symptoms like burning and urgency—two symptoms general pain relievers do not treat.

The contest is being hosted by the newest member of the AZO family; AZO Girl, the pain-battling super-heroine who always arrives to help UTI sufferers in their moment of need. When she's not out rescuing women from UTIs, she can be found taking the wheel of AZO's social media channels at Facebook.com/AZOproducts and Twitter.com/AZOProducts.

About AZO

AZO Urinary Pain Relief™ is an over-the-counter pain reliever for the symptoms associated with a urinary tract infection (UTI) such as pain, burning, urgency and frequency. Unlike a general pain reliever, AZO is specifically designed to target UTI pain, heading directly to the source of the discomfort to provide fast relief exactly where it is needed. The #1 Pharmacist-recommended brand for urinary pain relief, AZO provides relief within the hour, allowing women to get back to their lives without severe interruption.

SOURCE AZO