AZEK® Trim Voted Number One Brand in Remodeling Magazine's 2013 Brand Use Study
SCRANTON, Pa., July 29, 2013 /PRNewswire/ -- AZEK® Trim, the leading brand of low maintenance trim, received four first-place rankings in Remodeling Magazine's 2013 Brand Use Study and swept the entire category of Decorative Mouldings/Trim/Columns for the second time in a row. The last time the Remodeling Brand Use Study was conducted was 2010.
In the Remodeling Magazine reader survey, AZEK Trim, manufactured by AZEK Building Products, was voted number one based on reader's answers to four survey questions. In survey results, AZEK Trim led the number two brands by 20 to 25 percentage points. The four questions covered the topics:
* Brand Familiarity |
- AZEK 82% |
* Brand Used in the Past Two Years |
- AZEK 65% |
* Brand Used the Most |
- AZEK 33% |
* Brand Used in Past 2 Years and/or |
- AZEK 73% |
"As we have continued to develop new trim solutions for remodelers, the results of the Remodeling brand study demonstrate that AZEK Trim is delivering on our quality and performance goals," said Jason Grommon, President, AZEK Building Products. "To sweep the category for the second time in a row says a lot about our strong position in the marketplace."
In addition, after only being on the market since 2007, the AZEK Deck brand also performed very well in the broad category of Composite/Vinyl Decking in the same Remodeling Brand Use Study. AZEK Deck had a strong showing at just 3% off the lead for both "Brand Familiarity" and "Brands Used in the Past Two Years and/or Would Consider for Future Use." According to Grommon, these results signal a tremendous accomplishment for AZEK Deck. Says Grommon, "For the AZEK Deck brand to score so highly signifies a very promising trend as we move forward."
The Remodeling brand survey was conducted by Hanley Wood Publishing and research firm Readex, and was sent to 8,250 readers of Remodeling Magazine from March 19 – May 6, 2013. The survey had a 27% response rate with a margin of error on the 2,245 usable responses of plus or minus 2.0%.
About AZEK Building Products:
With more than 25 years of cellular pvc manufacturing experience, AZEK Building Products makes and markets premium, low maintenance exterior building products under the AZEK brand such as AZEK Deck, the leading brand of low-maintenance decking, and AZEK Trim, the leading brand of low-maintenance trim. Other AZEK products include AZEK Mouldings, AZEK Porch, AZEK Rail, and AZEK Pavers. All of these products offer tangible benefits as ideal replacements for traditional building materials. For more information, call 1-877-ASK-AZEK (275-2935) or visit the AZEK website at www.azek.com. Follow AZEK on Facebook ( /azekbuildingproducts) and Twitter (@AZEKProducts).
SOURCE AZEK Building Products
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