AXE Rocks Out With New Axeman Mobile Game

More than $1 Million in Prizes Up for Grabs

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Jun 04, 2012, 08:03 ET

ENGLEWOOD CLIFFS, N.J., June 4, 2012 /PRNewswire/ -- Everyone knows guys love to play games, and now AXE is going to reward them for doing what they love. With the launch of the new mobile game, Axeman, and social hub, Planet AXE, the brand continues to connect with guys through gaming. Axeman is a personalized new gaming experience that lets users play to their own music while earning points to redeem more than $1 million in real rewards on Planet AXE (theaxeeffect.com/planetaxe).

(Photo: http://photos.prnewswire.com/prnh/20120604/NY17582LOGO-a )

(Photo: http://photos.prnewswire.com/prnh/20120604/NY17582-b )

Players can make Axeman their own by customizing the game with their own music, making every experience unique. Axeman allows users to play their own personal music libraries and automatically customizes the game to match the beat.

AXE Points earned through gameplay can be redeemed on Planet AXE for gear from partners like MTV, GameFly, Xbox, SteelSeries, Live Nation, Philips, WildTangent, and Klondike. Fans can also trade in points to compete in tournaments against other players.

Planet AXE is a new social gaming hub where fans can connect, compete and collect their rewards. Friends can compete for AXE Points by playing the same song in their libraries. Challenges, tournaments, and leader boards are also controlled from the hub, creating a unique overarching experience that transcends traditional platform play.

For players without their own tunes, Axeman includes a collection of custom songs to play with the game.

Connectivity between mobile and online experiences gives users the opportunity to earn points, track their achievements, and increase their community status through a centralized hub.

Axeman is available now for iPhone, iPod, and Android smartphones. The game will also be available for PC and tablets, including iPad, beginning in June. Head to Planet AXE to register, and visit the Apple App Store or Google Play for Android to get the app. Visit theaxeeffect.com/planetaxe for more details.

About The Planet AXE Program
The Planet AXE Program is a loyalty program through which individuals can collect points by interacting with the website www.theaxeeffect.com/planetaxe. The types of interactions offered on the website may include, but are not limited to, offering video games, tournaments, surveys/polls, offers from trusted third parties, integration of website features into other online and/or networked communities. Participants who take advantage of the interactions can earn points, which will be counted towards achieving various badges, trophies, and Master Levels. In addition, points can be exchanged for various goods and services or for sweepstakes entries for any future sweepstakes that may be linked to the Planet AXE Program. NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of 50 US & DC, 13+. Ends 11:59:59 pm ET 12/31/12. Visit www.theaxeeffect.com/planetaxe for Rules. The Planet AXE Program is sponsored by Conopco, Inc., d/b/a Unilever.

About AXE
AXE, a leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant body sprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant body sprays, AXE is the largest men's deodorant brand in the U.S.

The brand's mission is to help give guys confidence with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com.

About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011. For more information, visit www.unileverusa.com or www.unilever.ca.

Contact:
Kary Laskin
Edelman for AXE
(212) 819-4809
[email protected]

SOURCE AXE