AXA Launches BrightLife(SM) Protect: Life Insurance Geared to Affordability and Flexibility

NEW YORK, Jan. 27, 2014 /PRNewswire/ -- AXA, a pioneer in financial protection, has launched BrightLife^SM Protect*, an innovative life insurance policy designed to meet cost-effectively the protection needs of individuals, families and businesses. BrightLife^SM Protect, available for sale nationwide, has the dual appeal of a low cost structure and flexibility to adjust to a policyholder's changing needs.

"In the U.S., individual life insurance ownership is at a 50-year low, putting many American families and businesses at financial risk," said Nick Lane, head of AXA's U.S. Life and Retirement business. "At AXA, we're responding to a changing marketplace that demands affordable coverage as never before. BrightLife^SM Protect is a product designed to bring financial protection within reach of the modern American family juggling multiple financial priorities, such as saving for a new car, planning for college, and putting money aside for retirement."

BrightLife^SM Protect, a flexible, premium universal life insurance policy with an index-linked interest option, offers policy holders such practical features as:

• Choice. Premiums can be allocated to a Fixed Account (guaranteed interest account) that offers a guaranteed rate of return and/or to a Select Account, an index-linked interest option tied to the S&P 500** price return index, subject to a cap, that offers upside cash value accumulation potential and a guaranteed 0% floor which protects from losses due to market performance.
• A Long-Term Care Services Rider℠.BrightLife^SM Protect provides the option to add for an additional charge a Long-Term Care Services^SM Rider which functions as an acceleration of the life insurance policy's death benefit that can be used to pay for qualified long-term care expenses. (Some restrictions may apply. See the outline of coverage and policy rider form for more information.)
• Flexible premium payments.  These may be reduced or skipped. This flexibility can make the policy adaptable to changing financial needs, so long as the policy contains sufficient cash surrender value to pay monthly premium deductions. (Skipping or reducing premium payments reduces the cash value and increases the chance that the policy will lapse.)
• Benefits for businesses. Depending on one's business needs, a BrightLife^SM policy may be used to insure the business owner/policy holder, partners, or key employees, and it also can be structured to aid transfer of ownership in the event of a business-owner's death.

An Even Brighter Life
Stay tuned for an even brighter BrightLife^SM … Later this year, AXA plans to announce another BrightLife^SM product -- BrightLife^SM Grow – which will feature a design for tax-deferred accumulation needs.

For more information about BrightLife^SM Protect, please go to http://www.axa-equitable.com/news/2014/axa-launches-brightlife-protect.html

*Issued by AXA Equitable and MONY Life Insurance Company of America.

**S&P®, Standard & Poor's®, S&P 500®, and Standard & Poor's 500™are trademarks of Standard & Poor's and have been licensed for use by AXA. BrightLife^SM Protect Indexed Universal Life is not sponsored, endorsed, sold or promoted by Standard & Poor's and Standard & Poor's does not make any representation regarding the advisability of investing in the product.

Life insurance policies have certain exclusions and limitations and terms for keeping them in force. Certain types of policies, features and benefits may not be available in all jurisdictions or may be different. For costs and more complete details of coverage, contact your financial professional. This press release contains summary information about the BrightLife^SM Protect policy. Please read the actual policy for terms and conditions.

BrightLife^SM Protect and Long-Term care Services^SM Rider are service marks of AXA Equitable Life Insurance Company, NY 10104.

BrightLife^SM Protect is issued by AXA Equitable Life Insurance Company (AXA Equitable), New York, NY or MONY Life Insurance Company of America (MONY America) , an Arizona Stock Corporation, main administrative offices in New York, NY.

Co-distributed by AXA Network, LLC and AXA Distributors, LLC. All companies are affiliated and directly or indirectly owned by AXA Equitable Financial Services, LLC. Policy Form ICC12-100 for ICC states. The remaining states use policy form 12-100 or state variation.

All guarantees are based solely on the claims-paying ability of the issuing life insurance company, AXA Equitable Life Insurance Company or MONY Life Insurance Company of America.

About AXA
"AXA" is a brand name of AXA Equitable Financial Services, LLC and its family of companies, including AXA Equitable Life Insurance Company (NY,NY), MONY Life Insurance Company of America (AZ stock company, administrative office: NY, NY), AXA Advisors, LLC, and AXA Distributors, LLC. In business since 1859, AXA is a leading financial protection company and one of the nation's premier providers of life insurance, annuity, and financial products and services distributed to individuals and business owners through its retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC) and to the financial services market through its wholesale distribution channel, AXA Distributors, LLC.

AXA S.A. is a Paris-headquartered holding company for a group of international insurance and financial services companies, including AXA Equitable Financial Services, LLC companies. AXA S.A. is a worldwide leader in financial protection strategies and wealth management with 102 million clients in 57 countries as of December 31, 2012.

The obligations of AXA Equitable Life Insurance Company and MONY Life Insurance Company of America are backed solely by their claims-paying ability.

GE-91004 (1/14) (Exp. 1/16)

SOURCE AXA

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