Award-Winning Audi Magazine Goes Digital: New App for iPad Users in the U.S.

HERNDON, Va., Dec. 19, 2011 /PRNewswire/ -- As more consumers own smart phones, iPads and other mobile devices, Audi of America is continually taking strides to innovate and reach these potential buyers wherever they are.  In a new move for the brand in the U.S.,  Audi has brought the award-winning Audi Magazine, known for its innovative design, opulent visuals and informative articles, to the iPad®.

iPad users can download the app, "Audi USA Magazine," for free on iTunes®.  The magazine can also be viewed online in digital format.

"The iPad app will combine the same great story telling and reporting that our readers are used to with new, interactive elements and compelling content," said Scott Keogh, Chief Marketing Officer, Audi of America. "By bringing Audi Magazine to the iPad, we're able to reach our progressive, plugged in and tech-savvy audience in new ways."

Over the years, Audi Magazine – with its "drive," "move" and "inspire" sections centered around automobile, sports and lifestyle – has won numerous awards, including the 2011 Gold Addy Award (DC Ad Club), Gold Ink Award in 2010 and Sappi Printer of the Year Award in 2010 and 2009.

To learn more about the Audi USA Magazine app, please visit http://www.audiusa.com/us/brand/en/owners/join_the_audi_inner/audi_magazine/01_11.html. 

Download is available at http://itunes.apple.com/us/app/audi-usa-magazine/id480767998?mt=8.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

SOURCE Audi of America, Inc.