Avon Introduces Renowned Actress Jacqueline Bisset as Face of ANEW Platinum

Actress to Represent Anti-aging Skincare Line

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Aug 23, 2010, 07:18 ET

NEW YORK, Aug. 23 /PRNewswire/ -- Avon Products, Inc. today announced a partnership with award-winning international actress, Jacqueline Bisset, who will serve as the face of the revolutionary ANEW Platinum line. This new skincare line for women 60+ from Avon's pioneering ANEW line was developed to recapture the appearance of youthful contours and will debut this fall through Avon Representatives.

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"I am excited to be working with Avon on the ANEW Platinum Collection, as it specifically addresses the needs of women with my skincare concerns," reveals ANEW Platinum spokesperson Jacqueline Bisset. "I want a skincare product that makes my skin look as young as I feel. ANEW Platinum helps recapture the definition and tone of younger skin."

"Jacqueline embodies everything the ANEW woman aspires to be -- beauty, poise and sophistication," says Andre Baradat, Vice President, Global Skincare Marketing, Avon. "We are thrilled to have such an amazing international beauty icon as the face of our new breakthrough ANEW Platinum line."

The ANEW Platinum Night Cream and Serum will be available beginning November 2010 in conjunction with an advertising campaign featuring Jacqueline Bisset. She will also appear in the pages of the Avon brochure for ANEW Platinum beginning in November 2010..

ANEW, the pioneering anti-aging line from Avon, delivers transformative anti-aging skincare to millions of women throughout the world. With almost 2400 jars an hour(1), the line has been helping women visibly outsmart the aging process from the brand's inception in 1992.

Bisset is the most recent star to join Avon's roster of celebrity partners, including Fergie, Courteney Cox, Patrick Dempsey, Salma Hayek, Reese Witherspoon and Derek Jeter. Available exclusively through Avon Representatives. To locate an Avon Representative, call 1-800-FOR-AVON, or visit www.avon.com.

About Jacqueline Bisset

Serving as the spokesperson for ANEW Platinum, actress Jacqueline Bisset has brought her stunning looks and tremendous talent to over 50 films. Born in Weybridge, England, the highly regarded actress has garnered prestigious awards throughout the world.

About Avon Products, Inc.

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through 6.2 million independent Avon Sales Representatives. Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark. Learn more about Avon and its products at www.avoncompany.com.

(1) Based on 2009 global unit sales.

SOURCE Avon Products, Inc.