AVIATION WEEK Named to 2010 BtoB Media Power 50 List

NEW YORK, May 7 /PRNewswire/ -- AVIATION WEEK, the largest multimedia information and services provider to the global aviation, aerospace and defense (A&D) industries, is featured in BtoB Magazine's annual "Media Power 50" Special Report, a list of the 50 best advertising vehicles for b-to-b marketers, in the "Vertical Business" category for the second year in a row. The report included ten top winners and winners in seven categories: General News; Business News; Vertical Business; TV & Radio; Technology Brands; Online, Social Media; and Out of Home.

BtoB editors assessed data such as ad revenue and audience, and interviewed top media buyers, advertisers, and industry analysts to create a list of media outlets best suited for reaching large audiences of executives. AVIATION WEEK was recognized for its high-quality coverage and high-end advertisers, as well as its high-paid circulation.

"We are proud that AVIATION WEEK remains the go-to resource for the A&D community and marketers who want to reach this audience and honored to be one of BtoB's Media Power 50," said Tom Henricks, president of AVIATION WEEK. "We will continue to keep high-quality coverage and analysis at the heart of our business, while investing in digital platforms and technologies, such as mobile devices and online communities, to best serve our readers and advertising customers."

About AVIATION WEEK:

AVIATION WEEK, part of The McGraw-Hill Companies, is the largest multimedia information and services provider to the global aviation, aerospace and defense industries, and includes http://AviationWeek.com, Aviation Week & Space Technology, Defense Technology International, Business & Commercial Aviation, Overhaul & Maintenance, ShowNews, Aviation Daily, Aerospace Daily & Defense Report, The Weekly of Business Aviation, World Aerospace Database, AVIATION WEEK Intelligence Network, and MRO Prospector. The group also produces major events around the world.

About The McGraw-Hill Companies:

Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a global information and education company providing knowledge, insights and analysis in the financial, education and business information sectors through leading brands including Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2009 were $5.95 billion. Additional information is available at http://www.mcgraw-hill.com/.

SOURCE AVIATION WEEK

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