Avention Honored As Gold Stevie® Award Winner In The 2014 American Business Awards(SM) For Business Innovation Of The Year

CONCORD, Mass., June 26, 2014 /PRNewswire/ -- Avention, Inc., a leader in transformative sales enablement and business information solutions, today announced significant momentum since its March 2014 launch, highlighting new strategic partner relationships, increased recognition from leading award organizations and key client wins. Most notably, Avention was presented with a Gold Stevie® Award in the Business Products Industries category for Business Innovation of the Year in the 12th Annual American Business Awards.  More than 3,300 nominations from organizations of all sizes, and in virtually every industry, were submitted this year for consideration in a wide range of categories. Avention was selected as a Gold recipient on Friday, June 13, competing in the final round alongside several other reputable businesses.

"We are thrilled that the unique capabilities offered in Avention's new solution have been recognized for their impact in today's fast-paced business environment," said James Rogers, chief marketing officer at Avention.  "Avention enables time savings to increase the amount of business engagement for growth, provides greater operational efficiency, and delivers key insights to support decision and prioritization relative to strategic initiatives."

Since unveiling a new name and product earlier this year, Avention has received tremendous industry feedback on the solution's four core pillars, which provide researchers, sales, marketing and professionals throughout an organization with a level of insight surpassing anything else available on the market today. The Company has experienced positive feedback from new and long-standing customers that are using Avention, expressing its unique ability to analyze and understand companies and contacts at a level that was previously impossible when making business decisions.

"At GE our business has always been about innovation and adapting how we do business to the times we live in. We are keen to purpose Big Data, through new capabilities such as Avention Conceptual Search^SM and Business Signals^SM, to help with our 21st century business information and sales enablement needs," said Steve Kozek, a managing director in commercial marketing at GE Capital, an Avention customer. "We are proud of our relationship with Avention, not only as a key solution partner, but also as a good customer of GE Capital."

"Avention offers a new set of services that promise to bring to business information the type of productivity and tailored effectiveness that has been sorely lacking from many B2B information suppliers," said John Blossom, president and senior analyst at Shore Communications, Inc. "Avention organizes fundamental company information in relation to business goals, allowing users to become attuned to real-time changes in their target businesses' status and its own shifts in tactics and strategies."

Avention this year also announced several strategic relationships that allow users to integrate with other critical business tools, such as SAP, akaCRM and Thomson Reuters. In addition to its own original research and content, Avention's one-of-a-kind SaaS solution leverages data from dozens of additional partners to provide high quality, up-to-date information.  Since the product launch, key customers such as Pure Storage, Inc., Autodesk, Inc. and Associated Banc Corp. have begun using Avention to help their staff excel in today's rapidly changing business landscape.

In addition to customer recognition and being named a 2014 Gold Stevie Award winner in the Business Products Industries category, the Avention solution is currently a finalist for four additional Stevie Awards in the new products & tech competition, which will be held Friday, September 12 in San Francisco. For the new products & tech competition, Avention is nominated for Stevie Awards in the following categories:

• New Product or Service of the Year – B2B Products
• New Product or Service of the Year – Big Data Solution
• New Product or Service of the Year – Software – Business or Competitive Intelligence Solution
• New Product or Service of the year – Software – Lead Generation Solution

"It's an honor for us to recognize and celebrate such an outstanding class of organizations and individuals," said Michael Gallagher, president and founder of the Stevie Awards.  "The judges were especially discerning this year.  All of this year's Gold, Silver and Bronze Stevie winners should be proud that the judges recognized their achievements and their ability to express those achievements in a way that captured the judges' hearts and imaginations."

Details about The American Business Awards and the lists of Stevie winners who were announced on June 13 are available at www.StevieAwards.com/ABA.   

About the Stevie Awards
Stevie Awards are conferred in five programs: The American Business Awards, The International Business Awards, the Asia-Pacific Stevie Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  A sixth program, the German Stevie Awards, will debut later this year.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at www.StevieAwards.com.

About Avention
Avention, Inc., formerly OneSource, provides real-time, actionable B2B data from the world's most comprehensive database to deliver 21^st century business information solutions. Avention^SM empowers sales, marketing and research professionals with the best global B2B data available and leverages that data with its cutting-edge software. Through four key capabilities – Conceptual Search, Business Signals, Ideal Profiles and SmartLists – users find leads, market segments and the business insights that can't be found anywhere else. Headquartered in Concord, Mass. with offices across North America, Europe and APAC, Avention has more than 4,000 customers worldwide. Visit www.avention.com and follow us on Twitter @AventionInc.

Media Contacts:
Emily Held
PAN Communications
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Email: [email protected]

SOURCE Avention, Inc.