AVEENO Creates the "BE AN ACTIVE NATURAL" Fund to Award Individuals Who Create Positive Change

NEW YORK, April 17, 2012 /PRNewswire/ -- AVEENO®, best known for its ACTIVE NATURALS® ingredients, is launching the BE AN ACTIVE NATURAL™ Fund to award individuals and organizations that are creating positive change in their communities.  Eight $10,000 grants will be awarded throughout the year to consumers whose work impacts the lives of others through one of these three categories:

• Inspiring others to see their natural and inner beauty 
• Educating about the values of an active and healthy lifestyle 
• Preserving, restoring and improving the local environment

"As ingredients, 'active naturals' nurture skin and hair to make it healthy and beautiful; people can be 'active naturals' too, by caring for their communities to make a beautiful difference," said Cory Price, Group Product Director for AVEENO Skincare at Johnson & Johnson Consumer Companies, Inc.

The AVEENO brand established the Be An Active Natural program in 2011 to inspire people all over the country to care for themselves and those around them, collectively making the world a more beautiful place.  The fund is the Brands way of encouraging and supporting consumers who continue to embrace the lifestyle of active naturals. Throughout 2012, AVEENO will be giving $300,000 in grants to individuals and organizations to support their efforts in creating positive change.

To enter to win or to vote for the Active Naturals who inspires you, go to the AVEENO Facebook page (www.Facebook.com/aveeno) for full program details.  The call for entries began on April 10, 2012, and will end on October 31, 2012.  Winners will be announced on a monthly basis starting in May 2012.  

About the AVEENO® Brand:

The AVEENO® Brand is one of the brands of Johnson & Johnson Consumer Products Company Division of Johnson & Johnson Consumer Companies, Inc. The AVEENO® Brand, a leader in ACTIVE NATURALS® technologies uses the best of nature to deliver scientifically proven results.  Most trusted by dermatologists for its natural ingredients and recommended for more than 60 years, the Brand is committed to developing breakthrough product formulations that deliver clinically proven, effective beauty care products. The AVEENO® Line includes products for face, body, baby, hair and sun protection. For more information about the AVEENO® Brand and its product offerings, visit www.aveeno.com or 'Like' us at www.facebook.com/aveeno.

SOURCE AVEENO(R) Brand