Automated Services: Are There Hidden Costs to Using Them for a Business?

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Aug 13, 2018, 08:00 ET

PETALUMA, Calif., Aug. 13, 2018 /PRNewswire/ -- A CEO is the true overseer of a company. Watching costs and balancing effectiveness is a tough road to walk but if it was easy, anyone would do it. But, could there be such a thing as being too effective? Brandon Frere, successful entrepreneur and CEO of Frere Enterprises, warns small business owners of the potential troubles of becoming so effective at a task that the human touch of a business is almost completely lost.

"Automation of industries is everywhere. It's often cheaper and quicker than hiring a human employee to do the same thing, but the effectiveness of it might be subjective," says Frere. "Because on average most people still prefer having human interactions when it comes to someone or something providing answers to their questions."

Automated calls and responses when they work, work great. They tend to be cheap to use compared to alternatives and this frees up employees to focus on other tasks. However, if a part of a business becomes too automated - like trying to reach out to a customer and something goes wrong - it may reflect poorly on the business. Things like an automated dialer repeatedly calling a wrong number, giving the wrong message to a customer or not being able to answer the customer's questions in a timely manner are just a few of the things that could go wrong. Now, this isn't to bash automated services, but to get business owners to think about the kind of thoughtful balance that has to be utilized to best service the business' customers. There is no right answer for how to run a company, but cost and effect management is another key to a successful business. "Services have to provide value to clients. If the service being offered isn't giving value, it needs to be cut or modified to better suit the customer base and the company," says Frere.

About Frere Enterprises

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers. His company website, www.FrereEnterprises.com, is used as a means to communicate many of the lessons, fundamentals and information that he has learned throughout his extensive business and personal endeavors. Most recently, Frere has focused on advocating on behalf of student loan borrowers nationwide.

As he experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and understand the repayment programs designed to help borrowers. This firsthand knowledge has helped him gain an insider's look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the confusing landscape of student loan repayment became a vital theme in his endeavors and he now uses those experiences to help guide others through the daunting process of applying for federal repayment and loan forgiveness programs.

FrereEnterprises.com

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