Auto Parts Supplier HELLA Introduces New Brand Message

LIPPSTADT, Germany, Sept. 5, 2012 /PRNewswire/ -- HELLA, a leading global supplier of automotive lighting and electronics, is introducing a new corporate brand message.

(Logo:  http://photos.prnewswire.com/prnh/20111116/DE08035LOGO )

"Technology with Vision" will be phased into the company's communications programs and product literature on a global basis over the next year. It replaces "Ideas today for the cars of tomorrow," a brand message used by HELLA for more than 20 years.

The new theme is intended to further emphasize the company's core business focus and range of expertise.

"The new brand message convincingly expresses precisely what HELLA has represented for more than 100 years – namely technological expertise, robust innovation, sustainability and a path towards the future," says Dr. Juergen Behrend, chairman and president of the company. "This outwardly visible performance promise reflects above all our employees' own self-image.

"In addition, the double meaning of the word 'vision' very nicely illustrates the roots of the company in areas of 'light and vision' on the one hand. On the other, the new theme emphasizes the meaning of a forward-looking, responsible corporate strategy for our enterprise."

A corporate image film recently introduced on the company's website (www.hella.de) underlines HELLA's "Technology with Vision" message. The four-minute video covers the company's various areas of expertise, from lighting technology to vehicle electronics, aftermarket activities and industry programs. The new theme will be combined with the HELLA logo in the future.

The introduction of the new image film and theme continues a gradual revision of HELLA's corporate identity program begun at the end of 2010. Since then, the HELLA logo, corporate color scheme, graphic image and Internet presence have all been revised.

About HELLA KGaA Hueck & Co.:
HELLA is a global, independent family-owned company with more than 27,000 employees at 70 locations in more than 30 countries. The HELLA Group develops and manufactures lighting and electronic components and systems for the automotive industry and is one of the largest trade organizations for automotive parts, accessories, diagnosis and services within Europe.

In addition, HELLA joint-venture companies produce complete vehicle modules, air-conditioning systems and vehicle electric systems. With more than 4,800 people working in research and development, HELLA is one of the most important innovation drivers in the market. With sales of 4.8 billion euros in fiscal year 2011/2012, the HELLA Group is one of the top 50 automotive parts suppliers in the world and one of the 100 largest German industrial companies.  Additional information about HELLA is available at www.HELLA.com.

SOURCE HELLA

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