BLOOMINGTON, Ind., March 18 /PRNewswire/ -- AuthorHive - Author Solutions' professional author marketing and promotional services company for traditionally published and self-published authors - has launched a new Online Video Campaign. Through the utilization of professional video production and the power of the Internet, an author can bring a book to life and build a more effective marketing platform.
"With the emergence and popularity of YouTube and similar portals, video promotion has become a necessary component of any successful marketing plan," said Joseph Bayern, senior vice president and general manager of AuthorHive. "Video also allows an author to 'bring the book to life' and emotionally connect with readers."
The Online Video Campaign includes a 60- to 90-second custom Video Book Trailer featuring a professional voiceover. The Video Book Trailer, similar to those produced to promote feature films, provides readers an attention-grabbing preview of the book. A link to the Video Book Trailer is then distributed to 500,000 potential customers through a targeted e-mail list.
Also included in the Online Video Campaign is a 60- to 90-second custom-produced Author Video Interview. The 60- to 90-second Author Video Interview allows an author to tell a book's story in his or her own words. Finally, 1 million potential customers will receive a link to the Author Video Interview through targeted e-mail distribution.
Both the Video Book Trailer and the Author Video Interview have Web-streaming capability and are produced in an iPod-compatible format. Both videos will also be placed on leading popular video portals including YouTube, Metacafe, DailyMotion, and Blip.tv.
AuthorHive, which was launched by Author Solutions, Inc. on February 16, 2010, provides authors a "one-stop shop" that brings together all the essentials of successful book marketing. Backed by the resources and expertise of Author Solutions, which has helped thousands of authors market their books, authors choose from myriad publicity, multimedia, online, and event products and services to develop an individual marketing strategy that suits their personal goals.
For more information on AuthorHive, call 1-866-697-5289 or log on to http://www.authorhive.com.
About AuthorHive
AuthorHive, the Author Solutions, Inc. author marketing services company, provides authors with a one-stop resource that brings together all the essentials of successful book marketing. Professional marketing consultants work with authors to design integrated book promotional campaigns to fit the budget and goals of any self-published or traditionally published author. Authors choose from a rich array of publicity, multimedia, online, and event products and services. For more information on creating BZZZ! for your book, log on to http://www.authorhive.com or call 1-866-697-5289.
CONTACT:
Kevin A. Gray
AuthorHive
317.246.9348
This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.
SOURCE AuthorHive
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