Authentic Response Adopts MarketTools TrueSample to Strengthen its Online Data Quality Capabilities

SAN FRANCISCO and NEW YORK, Aug. 23, 2011 /PRNewswire/ -- MarketTools, Inc., the leading provider of software and services for market research and enterprise feedback management, and Authentic Response, Inc., a premier panel and data collection company serving the market research industry, today announced that Authentic Response has adopted MarketTools® TrueSample® to strengthen its data quality services for its consumer and business-to-business online research.

"Providing reliable data quality has always been, and will always be, a strong strategic priority for Authentic Response," said Jim Follett, CEO of Authentic Response.  "Our goal with this partnership is to offer our clients best-of-breed solutions that enhance quality and ensure data integrity."

Authentic Response recruits approximately 10,000 new, unique panelists every day and offers access to approximately 4 million panelists from around the world that are profiled across hundreds of attributes. By matching panelists to studies for which they will likely qualify, and by maintaining meticulous panel management and retention practices, Authentic Response provides a diverse community of highly engaged, responsive participants. Authentic Response joins the expanding roster of multiple survey platforms, research companies, and sample suppliers who have adopted TrueSample, largely driven by client requests for reliable research results.

"Authentic Response is known for its commitment to providing high quality sample to its global clients," said John Ouren, EVP and General Manager at MarketTools, Inc. "With its decision to adopt MarketTools TrueSample as its quality solution, Authentic Response is strengthening its commitment to provide the highest quality research sample to its clients."

About The Patent-Pending MarketTools TrueSample Technology

MarketTools TrueSample is the research industry's premier online data quality solution that improves the quality of online research by identifying and removing fake, duplicate and unengaged respondents from research samples.

MarketTools TrueSample combines powerful identity validation, de-duplication and engagement modeling into one comprehensive technological solution that ensures that survey respondents are:

Real––TrueSample uses extensive third-party databases to guarantee that all prospective panelists are who they say they are;
Unique––TrueSample ensures that no respondent can take a survey twice by eliminating both overlaps (panelists in multiple panels) and duplicates (panelists who sign up in one panel more than once);
Engaged––TrueSample's award-winning panelist engagement technology removes speeders and straight-liners, in real time, and provides quantified feedback on survey design via TrueSample SurveyScore®.

More than 100 customers are already benefitting from MarketTools TrueSample, including some of the world's largest consumer packaged goods companies.

About MarketTools, Inc.

MarketTools is the leading provider of software and services for market research and enterprise feedback management (EFM). The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries.  The MarketTools premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™.  MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit www.markettools.com.

About Authentic Response

Since 1998, Authentic Response has led the market research industry with innovative and best of breed solutions for global online sample and data collection services, including our Authentic Recruitment panelist sourcing technique, our patented Double Opt-In permission standards, and our Authentic Validation process that ensures legitimate survey responses of the very highest quality. With industry-leading reach to consumers, business decision makers and many other fully profiled audiences, it's no wonder that hundreds of market research firms look to Authentic Response for their global online sample and data collection needs.

Our number one goal continues to be to provide our valued clients an unparalleled customer service experience for each and every engagement.  To learn more please visit us at www.authenticresponse.com.

All trademarks are the property of their respective owners.

SOURCE MarketTools, Inc.

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