Australian Adventure Tourism Market to 2027: AAT Kings Tours, Contiki, G Adventures and Intro Travel Among Key Players

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Dec 13, 2021, 12:45 ET

DUBLIN, Dec. 13, 2021 /PRNewswire/ -- The "Australia Adventure Tourism Market by Type, by Activity by Type of Traveler By Age Group, By Sales Channel: Opportunity Analysis and Industry Forecast, 2021-2027." report has been added to ResearchAndMarkets.com's offering.

The Australian adventure tourism market is in its growth stage and is expected to garner higher growth in the coming years. The growth of this market can be attributed to the attractive landscape and availability of a large variety of activities within different cities of the country.

Furthermore, strategic marketing initiatives taken by players in the industry coupled with an increase in government initiatives to promote tourism drive the growth of the country's adventure tourism industry. However, risks involved in adventure travelling and unpredictable weather conditions are a few major challenges to the adventure tourism industry. On the contrary, an increase in social media networking has created a lucrative opportunity for adventure service providers.

The growing popularity of travel blogging/video logging on social media platforms such as Instagram, and Twitter, is further expected to pique the interest of travelers around the world to visit different places including Australia, making way for growth in the coming years.

The Australian adventure tourism market is segmented on the basis of type, activity, type of travelers, age group, and sales channel. By type, the market has been classified into hard, soft, and others.

Based on the activity, the market has been divided into land-based activity, water-based activity, and air-based activity. Based on the type of travelers, the market has been classified into solo, friends/group, couple, and family.

By age group, it is categorized into below 30 years, 30-41 years, 42-49 years, and 50 years & above. The sales channel segment includes travel agents and direct.

The key players in the Australian adventure tourism industry have relied on product launch as their key strategy to stay relevant in the competitive market. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd.

KEY BENEFITS FOR STAKEHOLDERS

The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019-2027 to identify the prevailing Australia adventure tourism market opportunities.
In-depth analysis of the size and segmentation assists in determining the prevailing market opportunities.
The major countries in each region are mapped according to their revenue contribution the industry.
The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.

KEY MARKET SEGMENTATION

By Type

Hard
Soft
Others

By Activity

Land-Based Activity
Water-Based Activity
Air-Based Activity

By Type of Traveler

Solo
Friends/Group
Couple
Family

By Age Group

Below 30 Years
30-41 Years
42-49 Years
50 Years & Above

By Sales Channel

Travel Agents
Direct

Companies Mentioned

AAT Kings Tours Limited
Discovery Nomads
Trafalgar Travel
Contiki
G Adventures
Insight Vacations
Inspiring Journeys
Intrepid Group Ltd
Intro Travel
Ultimate Adventure Travel Pty Ltd.

Key Topics Covered:

MARKET OVERVIEW

Market definition and scope
Key findings
Top investment pockets
Porter's five forces analysis
Market dynamics
Drivers
Development of the global travel & tourism industry
Rise in disposable income
Pursuit of unique experiences to augment the tourism industry
Mobile applications, big data analytics, and artificial intelligence evolving together amid the proliferating tourism industry
High penetration of internet
Restraints
Increase in terrorism & crime rate, political uncertainty, and natural calamities
Nature and tourism no longer in sync
Opportunity
Rise of social media positively impacting the travel industry
COVID-19 impact analysis
Introduction
Impact on Australia adventure tourism market

AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE

AUSTRALIA ADVENTURE TOURISM MARKET, BY ACTIVITY

AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER

AUSTRALIA ADVENTURE TOURISM MARKET, BY AGE GROUP

AUSTRALIA ADVENTURE TOURISM MARKET, BY SALES CHANNEL

COMPETITION LANDSCAPE

COMPANY PROFILES

Company overview
Key Executives
Company snapshot
Product portfolio
Key strategic moves and developments

For more information about this report visit https://www.researchandmarkets.com/r/fcd3c4

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Research and Markets
Laura Wood, Senior Manager
[email protected]

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SOURCE Research and Markets