Australia Social Commerce Market Databook 2022: In-App Spending on Social Media Platforms Surged Nearly Ten Times in 2021 Compared to 2019

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May 23, 2022, 11:15 ET

DUBLIN, May 23, 2022 /PRNewswire/ -- The "Australia Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update" report has been added to ResearchAndMarkets.com's offering.

The social commerce industry in Australia is expected to grow by 9.2% on annual basis to reach US$1,385.0 million in 2022.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 9.8% during 2022-2028. The social commerce GMV in the country will increase from US$1,385.0 million in 2022 to reach US$2,437.5 million by 2028.

The appetite for shopping through social media channels is growing in popularity among consumers in Australia. According to the Q1 2022 Global Social Commerce Survey, nearly 6 million consumers aged 14 or older were expected to make a purchase through the social network in 2021. This represents a whopping 30.2% of all internet users in the country, which is also one of the highest in the world.

In line with the global trend, e-commerce sales surged significantly in Australia in 2020, partly because of the global pandemic outbreak and the resulting disruptions in traditional brick-and-mortar retail. Notably, social commerce, which was already on the path to becoming mainstream in Australia by 2019, also came along for the ride. According to the publisher, in-app spending on social media platforms surged nearly ten times in 2021 as compared to 2019.

Moreover, the number of social commerce buyers increased significantly in Australia over the next four to eight quarters, and the publisher expects this number to rise substantially from the short to medium-term perspective. With big players, such as Facebook and Instagram, driving the market growth in the country, the publisher expects emerging startups to raise big funding rounds over the next four to six quarters to compete with big players.

Social commerce companies are also expected to forge strategic alliances with small and big retailers to further drive sales through their social commerce platforms in the country. As the sector continues to record strong growth, the publisher also expects more investment from private equity and venture capital firms in the social commerce industry in Australia. Overall, the publisher expects the Australian social commerce industry to record strong growth from the short to medium-term perspective.

Startups are raising funds to compete with giant social media platforms in the Australian social commerce market

As the social commerce industry continues to record strong growth, new firms are entering the market to gain market share for themselves in Australia. Notably, these startups are also raising large funding rounds to compete with big players such as Facebook and Instagram.

TikTok is looking to replicate its US and UK social commerce success in Australia

TikTok, the video-sharing platform, already drives a significant amount of sales in Europe, the United States, and China, with brands such as Dior and Gucci. The firm used the global pandemic as an opportunity to reach shoppers directly on social apps. Now, the firm is looking to replicate its success in these regions in the Australian social commerce market.

Strategic partnerships to further penetrate and grow market share in Australia

While Facebook continues to roll out new shopping features and increase its investment in the social commerce space, other firms are entering into a strategic partnership to further penetrate and grow their market share in the industry. Pinterest, for instance, has partnered with Shopify, allowing Shopify merchants to sell products on Pinterest in a more seamless and convenient manner. Moreover, TikTok is expected to forge alliances with major retailers in the fashion category to replicate its social commerce success in other markets in Australia. The firm is expected to conduct livestream shopping events to attract more and more shoppers to its platform in the country over the next four to eight quarters.

Report Scope

This report provides in-depth, data-centric analysis of social commerce in Australia. Below is a summary of key market segments:

Australia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

Australia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

Australia Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028

Clothing & Footwear
Beauty and Personal Care
Food & Grocery
Appliances and Electronics
Home Improvement
Others

Australia Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028

Australia Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028

Mobile
Desktop

Australia Social Commerce Industry Market Size and Forecast by Location, 2019-2028

Domestic
Cross Border

Australia Social Commerce Industry Market Size and Forecast by Location, 2019-2028

Tier-1 Cities
Tier-2 Cities
Tier-3 Cities

Australia Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028

Credit Card
Debit Card
Bank Transfer
Prepaid Card
Digital & Mobile Wallet
Other Digital Payment
Cash

Australia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2021

By Age
By Income Level
By Gender

For more information about this report visit https://www.researchandmarkets.com/r/693it5

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