LAGUNA BEACH, Calif., May 2, 2011 /PRNewswire/ -- Auri, Inc., (OTCBB: AURI) www.aurifootwear.com, announced today that the Company has expanded its retail presence with 50 new brand placements since January of 2011.
This represents orders for the brands men's or women's footwear into some of the best retailers in the country and abroad. Online fashion footwear purveyor Piperlime.com added styles from Auri's Spring-11 women's collection, as did bellwether fashion retailer Nordstrom into 10 of their stores plus online site Nordstrom.com. Boston's The Tannery added to and expanded their brand offering of Auri footwear into new doors from the women's collection and into more doors with the men's collection.
"We are excited to see the continued growth and success of the Auri brand. The marriage of Italian leathers, cutting edge designs and comfort technology brings life to this much needed category. For 'Fashion comfort' our customer is willing spend on footwear that makes them feel as good as they look!" stated Tarek Hassan, owner of The Tannery.
"We will continue with our brand expansion directives in order to be able to present our unique fashion footwear products to a growing audience of consumers hungry for something better," stated Ori Rosenbaum, CEO of Auri. "The brand is generating a strong following because we've broken the mold of equating beautiful shoes with an uncomfortable experience. The concept of high fashion, high quality footwear with luxury that's immediately felt is resonating very well with a rapidly growing customer base."
About Auri
Auri designs and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials. Crafted with Italian leathers and hand-burnished finishes, the products incorporate a seamless fusion of next level technologies including active suspension systems, compression control and anti-fatigue, removable foot beds, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies. For more information, please visit www.aurifootwear.com.
Statements in this press release which are not purely historical, including statements regarding Auri, Inc., intentions, hopes, beliefs, expectations, representations, projections, plans or predictions of the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks and uncertainties associated with the adoption and retail acceptance of the Auri brand, ability to open additional doors, and the company's ability to raise future capital for expansion and growth. It is important to note that the company's actual results could differ materially from those in any such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks and uncertainties associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow, market acceptance risks and seasonality. Our business could be affected by a number of other factors, including the risk factors listed from time to time in the company's SEC reports including, but not limited to, the annual report on Form 10-K for the year ended December 31, 2010. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Auri disclaims any obligation, and does not undertake to update or revise any forward-looking statements in this press release.
Media Contact:
SnL Communications
Marla White
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Investor Contact:
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SOURCE Auri, Inc.
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