AuraSound Partners with Arvani in Europe

SANTA ANA, Calif., April 28, 2011 /PRNewswire-Asia/ -- AuraSound Inc., a publicly listed company (OTC BB: ARUZ), has announced that they have entered into a partnership with Arvani. Arvani will be AuraSound's exclusive sales and marketing partner in Western Europe. Initial product focus will be on AuraSound's industry leading TV soundbars as well as AuraSound's revolutionary Sound Station, with shipments of both product families underway. The partnership will be broadened as AuraSound launches new consumer audio products, and all products will me marketed under the Arvani brand.

"I am very pleased to partner with Arvani," stated Mr. Harald Weisshaupt, AuraSound CEO and president. "They bring a wealth of experience in the European retail market and have excellent channel coverage with their retail partners across all of our target markets. We are optimistic that together we can achieve the same level of success as we have in the U.S., where we hold the #1 position in TV soundbar retail market share. Our new partnership will also be very instrumental in enabling AuraSound to achieve our aggressive worldwide sales growth objectives."  

"We are honored and excited to be selected by AuraSound as their exclusive sales and marketing partner in Western Europe," stated Mr. Ove Kristensen, Arvani CEO. "Both TV soundbars and the industry leading Sound Station represent a very fast growing market and AuraSound's solutions are world class. The initial reception from both our retail partners and consumers has been outstanding, with very strong demand for the products. We look forward to extending our partnership with AuraSound to other product categories in the rest of 2011."

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Reliance should not be placed on forward-looking statements because they involve both known and unknown risks, uncertainties and other factors, which are, in some cases, beyond the control of AuraSound. Any statements in this press release that are not statements of historical fact are forward-looking statements, including, but not limited to, those relating to the AuraSound's long-term strategic objectives. Actual events, performance or results could differ materially from the anticipated events, performance or results expressed or implied by such forward-looking statements. BEFORE MAKING ANY INVESTMENT DECISIONS REGARDING OUR COMPANY, WE STRONGLY ADVISE YOU TO READ THE SECTION ENTITLED "RISK FACTORS" IN OUR MOST RECENT ANNUAL REPORT ON FORM 10-K, WHICH CAN BE ACCESSED AT WWW.SEC.GOV.  We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

About AuraSound, Inc.  

AuraSound has over 20 years experience specializing in the design and manufacturing of high-end speakers, consistently providing people with an optimal audio experience. AuraSound's broad range of products include high-quality drivers for TV's and laptops, state-of-the art subwoofers and tactile transducers. AuraSound's products are based on patented and proprietary NRT® Drivers, BassShakers, Line Source tweeters and more. With their 2010 acquisition of ASI Audiotechnologies, they added an industry leading TV soundbar business, additional proprietary transducer technology, application specific amplifier designs, and award winning ID designs. For more information visit the company web site at www.aurasound.com.

SOURCE AuraSound, Inc.

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