AuraSound Enters China Professional Audio Market

SANTA ANA, Calif., June 8, 2011 /PRNewswire-Asia-FirstCall/ -- AuraSound Inc., (OTC BB: ARUZ.OB), has initiated a strategic initiative to enter the China audio market with the objective of developing AuraSound as a leading audio brand. In partnership with China based AivinAudio Co., AuraSound introduced four high end audio systems at the recent 20th China International Exhibition on Pro Audio, Light, Music and Technology in Beijing. The products are targeted at the high end karaoke, nightclub and music lounge markets. Details of the new products can be found on AuraSound's website at http://www.aurasound.com/product03a.php.

Aivin was founded in 1992 and is focused on the research & development, manufacturing, and sales of premium audio products. The company is one of the few complete audio solutions companies in mainland China, and is dedicated to delivering innovative and competitive products based on their intellectual property, with superior services. Aivin's product family includes professional speakers, AV receivers, and amplifiers. Additional information can be found at www.aivin.com.cn.

In addition to plans to introduce future leading professional audio solutions, AuraSound recently entered into a partnership with a second China based company to utilize their existing base of over 1200 AV stores to sell Aura's industry leading TV Soundbar product family. Later this year AuraSound has a commitment with a third China based audio company to jointly develop and market very high end Home Theatre systems. By partnering with several well established China companies AuraSound has a unique advantage among audio companies to quickly gain access to both the China professional and consumer markets.

"Entering the mainland China professional audio market is an important first step in AuraSound's strategy to become a major player in both the China professional and consumer markets," commented Mr. Harald Weisshaupt, AuraSound CEO & President. "China is a rapidly growing market were consumers have an increasing appetite for high performance and high quality products from western brands. Our objective is to build AuraSound as a leading audio brand. It's very challenging for foreign companies to reach the China consumer, however our unique strategic relationship significantly reduces our barrier. We believe we are very well positioned to leverage this advantage to capitalize on our partner's well established retail and professional channels in China."

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Reliance should not be placed on forward-looking statements because they involve both known and unknown risks, uncertainties and other factors, which are, in some cases, beyond the control of AuraSound. Any statements in this press release that are not statements of historical fact are forward-looking statements, including, but not limited to, those relating to the AuraSound's long-term strategic objectives. Actual events, performance or results could differ materially from the anticipated events, performance or results expressed or implied by such forward-looking statements. Before making any investment decisions regarding our company, we strongly advise you to read the section entitled "risk factors" in our most recent annual report on form 10-k, which can be accessed at www.sec.gov. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

About AuraSound, Inc.

AuraSound has over 20 years experience specializing in the design and manufacturing of high-end speakers, consistently providing people with an optimal audio experience. AuraSound's broad range of products include high-quality drivers for TV's and laptops, state-of-the art subwoofers and tactile transducers. AuraSound's products are based on patented and proprietary NRT® Drivers, BassShakers, Line Source tweeters and more. With their 2010 acquisition of ASI Audio technologies, they added an industry leading TV sound bar business, additional proprietary transducer technology, application specific amplifier designs and award winning ID designs. For more information visit the company web site at www.aurasound.com.

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SOURCE AuraSound, Inc.

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