AuraSound Announces Changes to Executive Team

SANTA ANA, Calif., Feb. 28, 2012 /PRNewswire-Asia-FirstCall/ -- AuraSound, Inc. (OTC BB: ARUZ.OB) today announced several additions and changes to the company's executive team.

Mr. Andreas Morr has joined the company as Vice President of Operations effective immediately. Mr. Morr has 19 years international experience building value for Fortune 500 companies in the consumer products market segment, and has held global senior operations and manufacturing positions at Nokia, Flextronics, and Tyco Electronics. In a related announcement Mr. Henry Cheng has been named Vice President of Engineering. Mr. Cheng was previously AuraSound Vice President of Operations, and has extensive engineering leadership experience including as Senior Engineering Director at Flextronics.

Mr. Randy Waynick has been named Executive Vice President of Worldwide Sales. Mr. Waynick has 27 years of experience in the consumer electronics industry, with a consistent track record of creating strategies, forming alliances, and growing sales & profits. He joined AuraSound in September 2011 as Vice President of Consumer Products, and previously held senior executive positions at Sony and VIZIO. In a related announcement Mr. Pete Andreyev has been named Executive Vice President of Asia Pacific Sales and will continue to serve on AuraSound's Board of Directors.

"Today's executive appointments are a continuation of our commitment over the past 18 months to build a world-class AuraSound executive team," stated Mr. Harald Weisshaupt, AuraSound CEO and President. "The demand for our products continues to increase across all product segments, and Andreas will ensure that we optimize our sales revenue by maximizing our production including at our new factory in Wuhan, China. He will also lead our ongoing manufacturing and logistic cost reduction activities, key for us to continue to be profitable. Randy will play an equally critical role in enabling us to broaden our customer base, build our own brand, and increase our global sales revenue and profit. He has already enabled our company to engage with several new and well known potential strategic customers. I am very excited to have Henry and Pete continue their significant contributions to AuraSound as they move to their new roles. Continuing to introduce new industry leading products quickly and growing our Asia Pacific business, especially in Greater China, are AuraSound strategic focus areas. I am confident that our new executive team will provide the leadership to enable us to achieve our business goals and ensure a strong future for AuraSound."

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Reliance should not be placed on forward-looking statements because they involve both known and unknown risks, uncertainties and other factors, which are, in some cases, beyond the control of AuraSound. Any statements in this press release that are not statements of historical fact are forward-looking statements, including, but not limited to, those relating to the AuraSound's long-term strategic objectives. Actual events, performance or results could differ materially from the anticipated events, performance or results expressed or implied by such forward-looking statements. BEFORE MAKING ANY INVESTMENT DECISIONS REGARDING OUR COMPANY, WE STRONGLY ADVISE YOU TO READ THE SECTION ENTITLED "RISK FACTORS" IN OUR MOST RECENT ANNUAL REPORT ON FORM 10-K, WHICH CAN BE ACCESSED AT WWW.SEC.GOV.  We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

About AuraSound, Inc.

AuraSound has 25 years of experience specializing in the design and manufacturing of very high-end speakers, consistently providing people with an optimal audio experience. AuraSound's broad range of products include TV soundbars, high-quality drivers for TV's, and state-of-the art subwoofers and tactile transducers for the professional and specialty audio markets. AuraSound's products are based on patented and proprietary NRT® Drivers, Bass Shakers, Line Source tweeters and more. With their 2010 acquisition of ASI Audiotechnologies, they added new customers, additional proprietary transducer technology, application specific amplifier designs and award winning ID designs. For more information visit the company website at www.aurasound.com.

Contact:

Pete Andreyev
Executive Vice President
AuraSound, Inc.
+ 852 6194 8333
+ 86 156 2607 8084
[email protected]

SOURCE AuraSound, Inc.

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