Audio Innovator Altec Lansing Taps MWW Group to Rock its Consumer Lifestyle PR

EAST RUTHERFORD, N.J., Sept. 7 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that it is has been retained by the industry-leading audio products manufacturer Altec Lansing.  MWW will work with Altec Lansing to enhance the brand's reputation among audiophiles and heighten awareness for Altec products and technology among audio enthusiasts and consumers who are passionate about great sound.

"Anyone who knows audio knows Altec – it has remained one of the most innovative and trusted brands for audio enthusiasts for more than seven decades.  Our focus is to help elevate the brand's profile among mainstream consumers and continue to position it to discerning users who care deeply about their music," said Alissa Blate, executive vice president, global consumer marketing practice leader at MWW Group.  MWW is known for creating lifestyle brands and is expert in establishing category leadership for consumer electronics products.  Altec Lansing will join MWW's strong client roster of global consumer electronics brands including Samsung and Nikon.

MWW Group's consumer marketing team has hit the ground running, leading a high-impact awareness campaign for the launch of Altec's Octiv Mini sound system, a compact iPhone & iPod charger / dock that doubles as an alarm with a free "Alarm Rock" app. The widely-covered launch has already generated hundreds of placements in coveted consumer and technology publications and influential blogs.

Altec Lansing's speaker systems have been the backbone for world renowned places, including the United Nations Building, Indianapolis Motor Speedway, Disneyland, New York's Philharmonic Center and the Schubert Theatre, MGM's Grand Hotel, and The Sydney Opera House, to name a few. The company was the first to introduce iPod docking stations to deliver great sound and offer an extensive line of audio products for consumers.

About Altec Lansing

For more than 70 years Altec Lansing has been viewed among audiophiles as one of the world's most valuable and innovative audio brands and boasts a unique history of innovation that includes the introduction of first talkie film speakers, the first iPod docking station and the first "Works with iPhone" speaker system. Altec Lansing makes a wide range of audio systems for the home and office; a line of headphones for personal listening; and the popular line of inMotion speaker systems for portable digital players. Altec Lansing LLC is headquartered in Milford, PA.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention.  In 2010, MWW Group was recognized as one of the Top Places to Work in PR and named one of the Digital Firms and Teams of the Year by PR News. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group

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