Auctionata Successfully Completes First New York Auction

"Property of a Well-Traveled Gentleman" Generates a Sell-Through Rate of 84%

Auction Attracts Bidders from 32 Countries including the USA, China, Italy, Russia and United Kingdom

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Oct 23, 2014, 07:02 ET

NEW YORK, Oct. 23, 2014 /PRNewswire/ -- Auctionata successfully conducted its first New York auction this morning, from 10 AM to 12:10 PM EDT. The inaugural auction attracted over 100 bidders from 32 countries, in conjunction with partner bidding sites. Forty-three out of fifty-one total lots sold, with the most active bidding surrounding the Cartier Ball Form Clock, the collectible Blue Enamel Novelty Clock and vintage bags by Hermes, Christian Dior and Gucci. The highlight of the auction was the sale of the Blue Enamel Novelty Clock (Lot #23). Valued at $1,200, it was sold to a bidder in Italy for $4,500.

"Our first auction in New York is a historic milestone for Auctionata. While we have conducted over 100 live stream auctions from Berlin and developed an international audience, we knew that to be a truly global company we had to have a major presence in New York. With our first sale, and our upcoming schedule of fall auctions, we have accomplished this goal," commented Alexander Zacke, CEO of Auctionata. He continued, "Our successful launch establishes New York City as an important cornerstone for this company. I am excited to see our continued growth."

Featuring auctioneer Amy Papola and specialists Steven Brezzo and Cole Harrell, the auction was live streamed from Auctionata's midtown broadcast studio, which features a 6,000 square foot sound stage with a full broadcast team, led by four experienced production executives. The broadcast studio is the second New York home for the company, with the main office located in the Fuller Building. The interactive nature of the online auctions combined with the patented live stream technology allows for bidders to interact directly with the auctioneer.

"Property of a Well-Traveled Gentleman represents the diversity and character of the New York City and is a fitting way to launch our New York presence. Through our technology, we are providing global audiences with a secure platform where they can buy with confidence and trust," says Ben Hartley, International Managing Director, Auctionata.

Joseph Stasko, Chief Operating Officer, North America, added, "We are thrilled to have successfully completed our first New York sale without a single operational hitch. Everything went as planned, and we look forward to our next sale on November 16."

In today's auction, the most sought after lots were:

Property of a Well-Traveled Gentleman (Pre-Sale Estimates)               Results
Blue Enamel Novelty Umbrella Form Clock ($1,200)                                $4,500
Cartier Ball Form Clock ($500)                                                               $1,200
Hermes White Leather Shoulder Bag ($600)                                           $1,200
Gucci Crocodile Shoulder Bag ($400)                                                      $ 850

The next New York auction, Modern & Contemporary Art Including Prints, will take place on Wednesday, November 16, 2014 at 7 PM EST. For more information on the auction and its lots, visit Auctionata.com.

About Auctionata:
Auctionata provides the world access to live auctions anywhere and is the global leader in online sales of fine art, antiques and luxury collectibles. Through its patented technology, Auctionata has transferred the classical backdrop of the auction room to the internet, providing bidders with live stream auctions, real-time information on the bidding activities of the participants and the ability to place bids globally. With over 250 specialists around the world, Auctionata has the largest network of renowned experts who value, authenticate, and curate art objects for customers. Since its founding in 2012, Auctionata has processed more than 70,000 valuation requests. Auctionata also offers an online shop curated by experts, ranging from paintings, jewelry, Asian art, porcelain, design and antiques. The fast-growing shop offers more than 15,000 items with prices ranging from hundreds to hundreds of thousands of dollars, making Auctionata the online destination to share the love for unique objects.

Additional information may be found at http://auctionata.com/| Facebook: facebook.com/auctionata | Twitter: @auctionata #AuctionataLive | YouTube: youtube.com/AUCTIONATA | Instagram: @auctionata

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SOURCE Auctionata