Attraxx Reels in FLW Outdoors Sponsorship

MINNEAPOLIS, Jan. 5, 2011 /PRNewswire/ -- FLW Outdoors announced Wednesday that Mystic Tackleworks, Inc. has agreed to a sponsorship with the world's largest tournament-fishing organization. As part of the agreement, the new Attraxx line of soft baits will be promoted across all platforms of FLW Outdoors, including its tournaments, multiple websites, bass magazine, and various FLW Outdoors events.

Starting with the EverStart Series season opener on Lake Okeechobee, Attraxx will begin promoting the new line to tournament anglers. In addition, Attraxx will also have a booth at the FLW Outdoors Expo, which coincides with the 10 Walmart FLW Tour events and the Forrest Wood Cup. The Attraxx pro staff includes FLW Tour anglers Randall Tharp, Greg Pugh and Craig Powers.

Mystic Tackleworks President Howard Hammonds said, "We at Mystic Tackleworks welcome the opportunity to be part of the FLW family of sponsors and to promote our Attraxx baits to a great bunch of fishermen – especially the BFL fishermen. (The BFL)'s where I got my start in the fishing business."

The Attraxx line of baits includes finesse worms, ribbontail worms, grubs, lizards, frogs, bugs and shad. Attraxx contains patented Sci-X Feeding Stimulants – the most advanced fish-feeding stimulants available, according to Attraxx representatives.

"My favorite bait is their frog, but I also really like the 10-inch worm," said Tharp. "In fact, their frog is the best bait of that style I've ever used; the design is just perfect."

Tharp also explained that each member of the pro staff is working on designing baits specific to their angling preferences.

ABOUT FLW OUTDOORS

FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world's richest fantasy sports game, FLW Fantasy Fishing, where competitors can play for free as well as sign up for Player's Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.

FLWOutdoors.com

Visit the FLW Outdoors Media Center at FLWOutdoors.com/mc for additional information

SOURCE FLW Outdoors

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