Attivio Names HB as Integrated Communications Agency of Record

NEWTON, Mass., Jan. 9, 2012 /PRNewswire/ -- HB, an integrated branding, marketing and public relations agency, welcomes Attivio as a new client to its high tech practice.  Following a multi-round, competitive agency review, Attivio selected HB for its proven experience in integrated marketing, media relations, brand identity, messaging, creative services and relentless focus on client service.

Based in Newton, Massachusetts, Attivio solves the long-standing problem of information isolation by integrating search, business intelligence and process automation capabilities to provide insight that matters – not just data.  Utilizing a real time unified information access platform that is easy to use, affordable and rapidly quantifiable, Attivio redefines the business impact that information delivers for its customers and helps them frame a new approach to their critical issues and strategic initiatives.

"Attivio searched for a partner that would provide a fully integrated approach to meet our marketing and public relations goals. HB met our needs and more, delivering a refreshing approach to communications and audience engagement challenges from multiple angles," said MaryAnne Sinville, Senior Vice President, Marketing, Attivio.  "Through the process of discovery, where we jointly uncovered our strongest messaging and publicity opportunities, HB demonstrated creativity, honesty, a consultative approach and the ability to set a plan for success, which we embraced."

"HB strives to partner with ambitious technology companies that recognize the benefits of honest feedback, the importance of setting goals and the value of measurement across the full spectrum of integrated marketing and public relations strategies; Attivio is just such a company," said Nicolas Boillot, CEO and co-founder of HB.  "We look forward to a fruitful relationship where we can explore new ways to deliver its powerful UIA message to key audiences and helping drive its market-defining growth."

To learn more about Attivio please visit: www.attivio.com.

HB's client portfolio includes high technology, medical technology, clean-tech/energy and education markets, and includes such brands as Hobsons, Baxa Corporation, OTE Corporation, Coghlin Companies, LEM, and more. For more information about HB please visit www.hbagency.com, email [email protected] or call 781-893-0053.

About HB
Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Baxa, Confirmit, ContextVision, Coghlin Companies, ECS, EMC, Harvard University, Northeastern University, OTE Corporation, Terraclime Geothermal and others. HB's public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB's branding, advertising and public relations expertise, please visit www.hbagency.com, or call 781-893-0053.

Contact Information:
Steve Brownell or Molly Delaney
HB
781-893-0053
[email protected] or [email protected]

SOURCE HB