Attensity's Manya Mayes Chairs 2011 Predictive Analytics Innovation Summit

What:

Predictive Analytics Innovation Summit

When:

Thursday-Friday, February 24-25

Where:

Grand Manchester Hyatt, San Diego, Calif.

How:

http://www.theiegroup.com/Predictive_Analytics/Overview.html

Who:

Manya Mayes, director of advanced analytics at Attensity™

With over 20 years of industry experience, Mayes is the summit chairperson and will also present "Lift Your Models With Text" on February 25 at 12 PM. Mayes spent fifteen years working specifically in data and text mining at SAS Institute before joining Attensity in 2010.

Additional presenters include executives from the IT and CEM departments of such leading brands as Boeing, Citibank, eBay, FedEx, HSBC, IBM, Manpower, Orbitz, PayPal, Wells Fargo and Western Union.

Why:

Effective analytics is central to business success. As competition intensifies, businesses have never been under as much pressure to consistently understand the issues, opinions and ideas of their customers, and to provide the products their customers want, at a time and place that are demanded. Shifting customer expectations and the increasingly global nature of data place formidable demands on planning and analysis, as the number of relevant variables balloons and the predictability of data becomes increasingly uncertain. Having an understanding of the state-of-the-art around predictive and text analytics can lead to a competitive advantage.

Contacts:

Michelle de Haaff, CMO, (650) 433-1700, [email protected]

Lisa Hawes, Sterling Communications, (408) 884-5155, [email protected]