Attensity Introduces Customer Experience Management Solution for the Hospitality Industry

PALO ALTO, Calif., Nov. 9, 2011 /PRNewswire/ -- Attensity, the leading provider of text analytics solutions for Customer Experience Management (CEM), today announced a new Hospitality Industry Solution that builds on the company's flagship customer analytics and engagement applications with out-of-the-box category sets, topics, reports and dashboards tailored specifically for the hospitality industry. The new solution is designed to enable hotels, resorts and related businesses to mine unstructured customer conversations in social media, online review sites, surveys, emails, forums and other sources for valuable business insights, and use those insights to improve the guest experience at their hotels.

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Attensity customers in the hospitality industry include Starwood Hotels & Resorts, one of the world's largest hotel and leisure companies; Travelocity, the leading provider of consumer-direct travel services; and Travelodge, the third biggest hotel chain in the United Kingdom. "Today's travelers are increasingly turning to online communities and social networks to share their opinions, ask for recommendations and give feedback on their hotel experience," said Rebecca MacDonald, vice president of marketing at Attensity. "The Attensity Hospitality Solution will help industry executives incorporate customer feedback into key business decisions such as which property upgrades will have the most impact on the customer experience."

Available now, the Attensity Hospitality Solution is an add-on module to Attensity Analyze 6.0, and includes prebuilt reports, analytics and dashboards specifically tailored for the hospitality market, including:

• New groundbreaking reports that analyze the growing consumer demand for hotels with sustainability and green initiatives;
• Hotspotting reports that go beyond simple keywords to identify complex emerging issues;
• Top Compliments and Complaints;
• Competitive Analysis;
• Facebook Analytics;
• Net Promoter Reports;
• Multi-channel Analysis;
• Sentiment Analysis;
• Trend Analysis and more.

Hospitality Solution Webinar

Paired with the release of the new solution is an industry report, "Analyzing the Voice of the Customer in the Hospitality Industry." It provides an analysis of current customer conversations about the industry, including a detailed look at the root causes behind top customer compliments and complaints. The report will serve as the basis for a November 30th webinar and will be made available for download to those who register for the webinar. For more information and to register, visit: www2.attensity.com/hospitalitywebinar.

About Attensity™

Attensity's text analytics solutions are the choice of the world's leading brands for Customer Experience Management (CEM). Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., and Kaiserslautern, Germany, Attensity is powering the customer experience strategies of companies such as AT&T, Charles Schwab, JetBlue Airways, Lloyd's Banking Group, Siemens, Starwood Hotels & Resorts, Travelocity and Whirlpool. Visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.

©2011 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

Contacts:
Rebecca MacDonald, Vice President of Marketing, (650) 433-1700, [email protected]
Lisa Hawes, Sterling Communications, (408) 884-5155, [email protected]

SOURCE Attensity

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