AT&T Supports Duffy Books in Homes USA Program

AUCKLAND, New Zealand, Nov. 22, 2010 /PRNewswire/ -- AT&T* today announced a contribution of US$10,000 to help Duffy Books in Homes USA support disadvantaged school students in the United States by providing them with free books.

The Duffy Books in Homes program was inspired and founded by Alan Duff, a New Zealand author who developed the idea that failures in adult life often result from a childhood spent in a bookless home. Since its establishment in 1996, the program has given away more than 7,000,000 books to tens of thousands of students in New Zealand. Every year, the program presents the Mainfreight Award for Excellence in Attitude to one student who has displayed all around excellence.

The program has been further extended to the United States. After visiting New Zealand during the summer of 2005 as part of his doctoral studies through the University of Pennsylvania, Dr. Richard E. Quest established the Books in Homes program in the United States in 2008. Since then Duffy Books in Homes USA has worked with eligible school districts and community organizations to provide free books to elementary school-aged children. The schools and organizations are selected from areas where the children are most likely to come from bookless homes. With the ongoing support of sponsors, the program has given away more than 47,000 books to more than 3,500 students in 14 schools in nine school districts in the US.

"Research shows that one in seven children in the United States cannot read at their proper age level," said Dr. Quest, chief executive officer of Duffy Books in Homes USA. "Children reading at their proper level double their chances of graduating from high school. Thanks to the generous support from AT&T, we will be able to get more books into the homes of those children in need."

"AT&T is committed to promoting education, strengthening communities and improving lives," said Roger Payne, general manager of AT&T New Zealand. "Duffy Books in Homes gives reading opportunities to children in need. We are honored to help extend the program to the United States and give disadvantaged children the chance for a brighter future."

"The program has the potential to give away millions of books to the needy students in the United States, but it needs more support to achieve this goal," said Kevin Drinkwater, board member of Duffy Books in Homes USA.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Duffy Books in Homes USA

Duffy Books in Homes USA works with eligible school districts and community organizations to provide free books to elementary school-aged children. The schools and organizations are selected from areas where the children are most likely to come from bookless homes.

The Department of Education from each state determines the socioeconomic status based on percentage of students receiving free or reduced lunch in each school district.

Duffy Books in Homes USA targets schools with a minimum of 50% free/reduced lunch eligibility. Children from low income homes have the highest need for reading materials and literacy opportunities. Eligible community organizations must serve low-income families and children.

Each school/organization joins in a financial partnership with local, regional, or national Investors-Sponsors from the corporate, business, and community arenas. Schools/organizations provide "matching funds" through a variety of fundraising activities or district budgets. Student involvement is very strongly encouraged to emphasize reading value and commitment.

Duffy Books in Homes USA assists in connecting schools to interested Investors-Sponsors who clearly value community support for literacy enhancement opportunities for children.

For more information please visit www.bihusa.org

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine. 

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at the AT&T Web Site. This AT&T news release and other announcements are available at AT&T Newsroom, and as part of an RSS feed at AT&T RSS Feed. Or follow our news on Twitter @ATT. Find us on Facebook at the AT&T Facebook to discover more about our consumer and wireless services or at AT&T Small Business Facebook to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

SOURCE AT&T Inc.