AT&T App Serves As Tempe Festival Of The Arts Guide

Mobile Web App Lets Users Plan Weekend, Enter Giveaway, and More

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Nov 26, 2014, 12:00 ET

TEMPE, Ariz., Nov. 26, 2014 /PRNewswire/ -- Today, the Tempe Festival of the Arts and AT&T* announced the availability of its mobile web app for the 46^th Annual Fall Festival on Dec. 5-7. The mobile interface will serve as an informational hub for the nearly 225,000 attendees of the popular local arts event.

Sponsored by AT&T, the app is designed to maximize the festival experience for guests. Initially introduced at the 2014 Spring Festival, the easy-to-navigate app features a festival map and information on booths, artists, transportation, food and beverages, entertainment, and more.** Attendees can utilize the app by visiting tempefestivalofthearts.mobi from their mobile web browsers.

"AT&T is proud to provide this beloved community event a mobile solution to enhance what the festival has to offer," said Jerry Fuentes, president of AT&T Arizona and New Mexico. "It's a virtual guide in the palm of your hand."

This festival, the app will have multiple new features, including:

"Having a Great Time at TFA" Sweepstakes: Festival goers will be able to post photos of their favorite festival moments with the hashtag #funatTFA for a chance to win a coveted Tempe Festival of the Arts Commemorative Poster. The limited edition posters will feature artwork from photographer Shawn Harris.
Chalk Art Contest: This festival will feature its first Chalk Art Contest, which will showcase the skills of 10 experienced chalk artists. With a new feature on the app, spectators will be able to vote on the experienced chalk artists and crown a "2014 Fall People's Choice" winner.
Weekend Planner: Guests can now design their visit using the app's Weekend Planner to compile a list of the artists, attractions, food and more they'd like to experience. This feature allows them to track and check off each activity.

"We're excited to continue our partnership with AT&T to provide a mobile resource for the festival," said Kate Hastings, Tempe Festival of the Arts managing director. "By allowing attendees to explore artists and activities before they visit, it gives them a truly customizable experience."

For questions about the app, festival attendees are encouraged to visit the Information Booth or AT&T's display zone area, where festival goers can trial new product offerings or step into a prize machine for a chance to win prizes, including festival food vouchers.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Standard mobile data charges may apply.

About AT&T

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About Tempe Festival of the Arts

The award-winning Tempe Festival of the Arts is among the oldest and largest festivals of its kind in the Desert Southwest. The 46^th Annual Fall Tempe Festival of the Arts is ranked among the top fine art festivals in the nation, and draws artist participation from throughout North America. An urban street festival located in Downtown Tempe, more than $1.6 million of original art is sold on average at the Festival. The Tempe Festival of the Arts is an enterprise of Downtown Tempe Foundation, Inc., a 501(c)3 charitable nonprofit organization working with the Downtown Tempe Authority to improve the vibrancy and excellence of the cultural, lifestyle and commerce experience in Downtown Tempe.

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SOURCE AT&T