Atomic PR's New York Office Expands Personal Finance Client Base With Betterment.com

NEW YORK, Nov. 8, 2010 /PRNewswire/ -- AtomicPR (www.atomicpr.com), has been appointed PR agency of record for Betterment.com, the smart online investing service for people seeking a better way to manage their savings. To kick off the program, Atomic managed media relations for Betterment.com during Finovate Fall 2010 in New York, where the company was named one of seven "Best of Show" presenters out of 56 onstage demos.

Previously named  "Biggest New York Disruptor" at TechCrunch Disrupt in May, Betterment.com is working with Atomic on ongoing efforts to increase awareness of the company's online investing service designed for all levels of involvement, from active investors looking for a set-and-forget investment alternative, as well as traditional savers needing a straightforward bridge into equity and bond investing.

"We chose to work with Atomic because of the group's fundamental understanding and track record in the personal finance space, as well as its ComContext™ analytics-enhanced approach to help us identify top industry themes, topics and media sources," said Jon Stein, CEO of Betterment.com. "So far we've seen strong traction and we look forward to seeing what comes next."

"Betterment.com offers an interesting option for investors of any level of sophistication," said Andy Getsey, co-founder and CEO of Atomic PR. "They're a great addition to Atomic's NYC office roster and we're excited to help communicate their unique story."

Betterment joins AtomicPR's strong portfolio of industry-leading clients within the financial services arena, including Mint.com, Quicken, Credit Karma, BrightScope, Lending Club, Simplifi and others.

About Atomic Public Relations

AtomicPR mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement. Many Atomic clients achieve increases of 100% or more across numerous measures of PR program yield compared to pre-Atomic baselines, often on lower budgets than before (http://www.atomicpr.com/results). Atomic PR (www.crunchbase.com/service-provider/atomic-pr) has powered numerous breakthrough campaigns for progressive technology, consumer and entertainment brands from start-ups like Animoto, Bebo, Mint.com and Smule, to growing mid-stage companies such as Ingres, LinkedIn and Coupons.com, as well as leading publicly traded companies including Intuit, Verizon, NETGEAR, ArcSight and Echelon. Atomic has offices in San Francisco, New York, Los Angeles, London and Munich, and is closely affiliated with the Huntsworth agency network across the world. More information: www.atomicpr.com. Agency news and perspectives: http://www.atomicpr.com/blog.

About Betterment.com

Betterment.com (www.betterment.com) is the smart online investing service for people seeking a better way to manage their savings. Betterment is for active investors looking for a set-and-forget investment alternative, as well as traditional savers needing a straightforward bridge into equity and bond investing. Betterment helps customers invest in the right stock and bond allocation for their individual needs, uses insights from behavioral finance and psychology, and sets intelligent defaults to help people make better investing decisions. Customers can now enjoy the simplicity of an online bank account with the higher long-term returns associated with investing in conservative stock and bond index funds, grounded in robust financial theory supported by top economists and investors.

SOURCE Atomic Public Relations

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