Atom Tickets Announces Three New Theater Partnerships, Further Expanding Its National Reach

The platform adds nearly 1200 screens as it launches with Bow Tie Cinemas and inks deals with three new exhibitors: B&B Theatres, Flix Brewhouse and Southern Theatres

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Atom Tickets

Aug 29, 2017, 08:00 ET

LOS ANGELES, Aug. 29, 2017 /PRNewswire/ -- Today Atom Tickets, the first-of-its-kind mobile movie ticketing platform, announced new partnerships with B&B Theatres, Flix Brewhouse and Southern Theatres. This expansion announcement accompanies news that the Atom platform has officially launched on 267 screens in Bow Tie Cinemas locations.

The three new exhibitors will add 891 additional screens to the platform, bringing Atom's total reach to over 18,500 screens across North America. B&B Theatres, Flix Brewhouse and Southern Theatres join an already impressive list of theater partners that includes top chains AMC Theatres and Regal Cinemas. The recent partnerships are expected to be available to moviegoers before the 2017 holiday season.

B&B Theatres: With headquarters in Gladstone, Missouri, B&B Theatres will add 50 locations and 400 screens across seven states to the Atom platform. The locations are expected to launch in September of 2017.

Bow Tie Cinemas: Based in Ridgefield, Connecticut, Bow Tie Cinemas recently launched 42 new locations with the Atom platform—totaling 267 new screens across six states.

Flix Brewhouse: A specialized theater chain that incorporates microbreweries into each location, Flix Brewhouse is expected to add four locations and 33 screens to the Atom platform in September of 2017.

VSS-Southern Theatres, LLC.: Based in New Orleans, Louisiana, Southern Theatres under its Movie Tavern, Amstar Cinemas, and The Grand Theatres brands will add 40 locations and 458 screens to the Atom platform in October of 2017.

"We're incredibly proud to have officially launched our partnership with Bow Tie Cinemas, and we're excited to welcome B&B Theatres, Flix Brewhouse and Southern Theatres to the Atom Tickets family," said Ameesh Paleja, Atom Tickets co-founder and CEO. "With each new location, the Atom platform brings a more convenient, more social experience to millions of movie lovers all across the country."

Atom's rapid growth has exceeded industry expectations and can be attributed to its unparalleled consumer experience that makes moviegoing faster, easier and more social than ever. The app's integrated social invitation features let guests coordinate movie outings with friends while allowing each person to pay separately. Coupled with the ability to pre-order movie tickets and concessions, Atom's VIP experience enables exhibitor partners to attract larger audiences and increase sales, thereby maximizing their revenue streams.

This summer, Atom has propelled itself into the industry spotlight through strategic partnerships that include T-Mobile Tuesdays and Chase Pay—two customer-centric services that complement the convenient Atom experience. In addition to bringing new theater exhibitors into the Atom family, the platform has also expanded into ticketing operations, taking over digital ticketing for Regal Cinemas and the entertainment powerhouse IMDb.

How Atom Tickets Works:
Atom Tickets re-imagines the most convenient way for users to plan a night out at the movies. The free app and website provide relevant reviews, trailers and synopses to help customers make the best decision on what to see. Moviegoers may then invite friends (via Facebook or their contact lists) to purchase their own tickets to join them. Atom offers streamlined ordering of tickets and concessions from any Android or iOS phone. At the theater, users go directly to the ushers and concession counters, where they simply scan a QR code at tablet kiosks. Paper tickets and IOUs have been replaced by Atom's innovative platform, which keeps all plans, messaging, payment and tickets in one place.

About Atom Tickets:
Atom Tickets is the first-of-its-kind theatrical mobile ticketing platform. Through its patent pending recommendation and personalization technology, Atom Tickets allows consumers to search for films instantly, invite friends, buy tickets, pre-order concessions and more. Enabled on over 18,500 screens across North America, the platform's innovative marketing capabilities help studios, exhibitors and brands maximize revenue opportunities. Atom Tickets is available as a free app in the Apple App Store and the Google Play Store and online at atomtickets.com.

About B&B Theatres:
B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies. During the company's 93 years, and four generations of family involvement, it has seen the coming of sound, color, stadium seating, multiplexes, digital cinema, recliner seating, dine-in Marquee Suites®, PLF Grand Screens®, screenPLAY! and now MX4D®. B&B Theatres is the 7th largest theatre chain in the United States and operates 400 screens at 50 locations in Florida, Kansas, Mississippi, Missouri, Oklahoma and Texas. B&B Theatres currently has three new theatres under construction in Liberty, MO, Ankeny, IA and Lee's Summit, MO.

About Bow Tie Cinemas:
Bow Tie Cinemas ("Bow Tie") is a four-generation, family-owned company. Founded in 1900 by vaudeville impresario B.S. Moss, the company is the oldest theater circuit in North America and is currently one of America's fifteen largest exhibitors. Bow Tie Cinemas operates 267 screens at 42 locations in six states. This summer marked the start of their rollout of the Bow Tie Ultimate experience at select locations in Connecticut and Maryland, featuring luxury reserved recliner seating and full food and bar menu offerings in a renovated theater environment. http://www.bowtiecinemas.com

About Flix Brewhouse:
Flix Brewhouse is the world's only first run cinema-eatery-microbrewery. As America's Cinema Brewery, Flix Brewhouse combines the latest Hollywood productions, exceptional custom crafted beer and delicious food – all served "in theater," on an a la carte basis, allowing the experience to be customized. The genesis of the Flix concept stems directly from consumer demand for a better, more value oriented way to watch a movie. Designed from the inside out to deliver a premium viewing and dining experience at an affordable price, Flix Brewhouse addresses the' primary concern of moviegoers everywhere – the rising cost of admissions and concessions and the typically poor value realized at the conventional multiplex. The original Flix Brewhouse location in Round Rock, Texas has been in operation since July 2011. Flix's second location in Des Moines, Iowa opened on December 17, 2014 and their third location in Carmel, Indiana opened in April 2015. Most recently, Albuquerque, New Mexico opened their first Flix Brewhouse in November 2016. New Flix Brewhouse stores are currently under construction in Little Elm, Texas, Madison, Wisconsin, Chandler, Arizona and Mansfield, Texas.

About VSS-Southern Theatres, LLC:
Southern is the sixth largest theatre circuit in The United States and is currently responsible for the daily operations of The Grand Theatres, AmStar Cinemas, and Movie Tavern. The company operates 40 locations with 458 screens in Alabama, Colorado, Florida, Georgia, Kentucky, Louisiana, Mississippi, New York, North Carolina, Pennsylvania, South Carolina, Texas and Virginia. Southern is well positioned for continued expansion in key markets throughout the United States. Southern is proud to be headquartered in New Orleans, LA.