Atmosphere™ brand leads global sales of premium home air treatment systems

Amway's air treatment system ensures a cleaner and safer home environment as air quality declines globally

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Nov 10, 2014, 09:00 ET

ADA, Mich., Nov. 10, 2014 /PRNewswire/ -- Based on the Verify Markets study of 2013 global sales, Atmosphere is the world's number one selling brand of premium home air treatment systems.* Using Amway's overall 2013 global sales numbers, the research firm verified that the corporation has more than 15 percent of the total global air treatment system market share.

"Through the Verify Markets research, we found the key drivers for the sales of air purification systems were poor indoor air quality and awareness about poor air quality," said Mitchell Urbytes, director of home brands for Amway.

Based on the Verify Markets study of 2013 global sales, Atmosphere is the world's number one selling brand of premium home air treatment systems

China was the largest market for sales of residential air purification systems in 2013. Clean air is vital to the health and well-being of everyone around the world. As people become more educated and conscious of health issues surrounding their environment, the need for clean air becomes a high priority in today's world of smoke, smog and other airborne particles.

"We're proud that our Atmosphere Air Treatment System leads sales in the premium home air treatment category," said Urbytes, "But the greatest achievement is that our technology ensures a cleaner and safer home environment by effectively removing dust and allergens."

*Based on a Verify Markets study of 2013 global sales. Premium defined as products priced over USD $600.

About Verify Markets
Verify Markets is a research firm specializing in industrial, environmental, energy and water markets. Their research and consulting practice provides global industry analysis, custom engagements, end-user analysis, strategy consulting, strategic market intelligence, and forecasts that are designed to facilitate strategic decision-making. Their team of consultants, industry experts and analysts continually monitor and evaluate information to create insights for business needs.

About Atmosphere™ Air Purifier
The Atmosphere™ Air Treatment System, exclusively from Amway, utilizes state of the art technology to provide users with best in class particle removal performance, purifying home air with efficiency and convenience. Atmosphere™ is the world's number one selling brand of premium home air treatment systems* and is sold exclusively through the company's worldwide distributor network.

About Amway
Amway is an $11.8 billion direct-selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2013 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2014 Global 100. For company news, visit globalnews.amway.com.

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SOURCE Amway