Atmel Receives EDN China Innovation Award for 32-bit AVR AT32UC3L MCU

SAN JOSE, Calif., Nov. 19, 2010 /PRNewswire-FirstCall/ -- Atmel® Corporation (Nasdaq: ATML), a leader in microcontroller-based solutions, today announced that its 32-bit AVR® AT32UC3L microcontroller received the 'Leading Product' accolade in the prestigious EDN China Innovation Awards for 2010 in the Embedded Systems category. The award was presented at the Innovation Awards' Dinner held in Shenzhen on November 16, 2010.

The annual EDN China Innovation Awards honor outstanding engineering professionals and products. EDN China uses a combination of audience votes, balloting by the EDN Editorial Advisory Board and voting by EDN's editorial staff to determine the ultimate winners.

"We are honored to accept the prestigious EDN China Innovation Award for our low-power 32-bit ATUC3L AVR microcontroller," said Yang Chiah Yee, vice president of sales, Asia Pacific and Japan, Atmel Corporation. "We are particularly pleased that this award was selected by China's electronic design community—endorsing Atmel's leadership in microcontroller and touch solutions."

"The award-winning AT32UC3L is the first 32-bit microcontroller to offer a built-in capacitive touch interface, making it suitable for a wide range of embedded applications," said Oyvind Strom, director of AVR, Atmel Corporation. "The AT32UC3L includes the industry's lowest power 32-bit MCU with Atmel's patented picoPower technology down to 0.27 mW/MHz in active mode when executing real-life applications."  

Atmel picoPower® technology enables the AT32UC3L to operate on down to 650 nA with the 32 KHz Real Time Clock active, and below 10 nA with all oscillators stopped. The device features Atmel's true 1.6V technology, which keeps the device fully operational in systems with supply voltage ranging from 1.62 to 3.60V.

About Atmel 32-bit Microcontroller Portfolio

Atmel is one of the fastest growing 32-bit microcontroller suppliers and continues to make strong investments in the Atmel AVR® 32-bit UC3 microcontroller series and ARM®-based products. Atmel is finding new opportunities in the 32-bit microcontroller market and is committed to this market segment.

More information on the Atmel AT32UC3L device is available at: www.atmel.com/avr32.

To learn more about Atmel AVR microcontrollers, please visit: www.atmel.com/AVR or visit: www.atmel.com/UC3. To watch the latest Atmel videos, visit: www.atmel.com/youtube. Follow Atmel on Twitter @atmelcorporatio or visit www.atmel.com/twitter.

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2010 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR®, picoPower® and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM® is a registered trademark of ARM Ltd. Other terms and product names may be trademarks of others.

SOURCE Atmel Corporation

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