Atlas Unveils New Website, Logo through Fueling Innovation Campaign

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Jul 18, 2017, 09:56 ET

TAYLOR, Mich., July 18, 2017 /PRNewswire/ -- Atlas launches its new website and logo today as the Michigan-based company positions itself as an oil and gas industry leader committed to fueling innovation by introducing new technology and strategic nationwide partnerships.

"Atlas is excited to remain a catalyst in the much-needed evolution of the petroleum industry, and this website is just another way that we are listening to our clients' needs," said Atlas President Robert Kenyon. "We work every day to leverage the latest technology through all our business segments, ensuring that our team and technology drive new efficiencies for our clients."

The new website, atlasoil.com, features a comprehensive overview of Atlas' patented and innovative technology, as well as client testimonials, mobile responsive technology and original drone footage of Atlas at work.

A new logo and Fueling Innovation icon that represent Atlas' 30-year evolution into an extensive nationwide energy network were also unveiled this week. The logo embodies this evolution by removing "Oil Company" from the bottom of the former logo. Atlas unveiled a new icon inspired by the Fueling Innovation campaign launched in conjunction with the website. The icon is to become synonymous with the innovation inspired by Atlas' nationwide network of clients, strategic partners and team of industry experts.

"Atlas is innovating and pushing the mature and sometimes slow to change petroleum industry forward," Kenyon said. "It is only fitting that we represent our commitment to modernizing this industry by creating a new logo and icon that represent the future of Atlas, and in the case of our new Fueling Innovation icon, the future of the industry."

According to Sam Simon, who founded Atlas as the inaugural Simon Group Holdings company in 1985, "Atlas, like all SGH companies, is continually reinventing itself by questioning current business practices and through digital disruption. We're a company of entrepreneurs who look for new ways to delight our customers through smart technology solutions. I'm proud of the team's fresh approach to Atlas' transformation."

About Atlas Oil Company
Headquartered in Taylor, Mich., Atlas Oil is the inaugural Simon Group Holdings company. Since our founding in 1985, Atlas has grown through technological and operational innovation, all while maintaining our unwavering commitment to customer success. Atlas offers single source solutions for fuel, transportation and logistics and is one of the largest fuel distributors in the country, delivering over 1 billion gallons of fuel annually to customers in 46 states. We have an active real estate division and are engaged in transportation logistics and fueling including bulk, fleet, event, onsite, emergency response, and oil field services.

SOURCE Atlas Oil Company