Atlanta Plastic Surgery Practice Anticipates Increased Demand for CoolSculpting Fat Reduction in 2018

ATLANTA, Jan. 31, 2018 /PRNewswire/ -- After weeks of indulgence over the holidays, the start of a new year is a popular time for men and women to take steps to shed excess fat and improve their appearance. One of the most convenient and effective ways to achieve this goal, according The Swan Center for Plastic Surgery is CoolSculpting, a non-surgical procedure that uses controlled cold temperatures to "freeze" away unwanted fat cells.

"Many patients have stubborn fat deposits that they'd like to reduce, but not everyone wants or needs liposuction to get satisfying results. CoolSculpting offers patients a safe, effective alternative. It's the first and only technology of its kind that is clinically proven to reduce unwanted fat pockets without surgery, needles or downtime, with full results in just about three months," states Rachel Lauziere, Spa Director at The Swan Center.

The Swan Center has been offering CoolSculpting in Alpharetta for several years at their medical spa, and the procedure is in particularly high demand during the post-holiday winter months. Wischow explains, "We all know that New Year's resolutions to shape up can be hard to keep. Plus, diet and exercise aren't always effective for our most stubborn fat deposits, as we can't choose where our bodies get rid of excess fat. CoolSculpting does what diet and exercise cannot: destroy fat cells in targeted areas. Patients typically see a noticeable reduction within a few weeks after treatment, and results can last as long as you maintain your weight." 

New FDA approval to tighten skin and reduce fat under the chin expected to further increase patient interest in CoolSculpting

CoolSculpting was first FDA approved to treat the flanks in 2010. The technology has since evolved to include multiple applicators to treat different areas of the body, and CoolSculpting gained FDA approval as a safe, effective option to reduce fat on the abdomen, inner and outer thighs. In December 2017, parent company Allergan, inc., announced the CoolSculpting CoolMini applicator is now FDA approved to both reduce fat and tighten lax skin in the submental area (underneath the chin).

Wischow says this is "exciting news for patients who are bothered by a 'double chin' and whose skin quality may not be optimal to achieve a great result with fat removal alone." She explains that the dual effect of reducing chin fat and tightening skin provides a completely "non-surgical neck lift" option that can take years—and pounds—off a patient's appearance.

The Swan Center's "CoolSpa" offers patients a deluxe CoolSculpting experience

Wischow says that The Swan Center is already seeing an uptick in patient interest for CoolSculpting this year, not only because the procedure is a great option to jump-start resolutions, but also because CoolSculpting at The Swan Center comes with extra perks: 

"Many of our CoolSculpting patients work treatment into their lunch break or between meetings or errands. We wanted to make this break in their busy day as relaxing and enjoyable as possible. With our exclusive CoolSpa experience, patients enjoy a catered lunch, complimentary WiFi, and a flat-screen TV with Netflix, in addition to a fully personalized treatment plan."

Wischow adds that CoolSculpting consultations at The Swan Center are complimentary, and that patients can often receive treatment the same day if it is determined that CoolSculpting is the right option. To learn more, call The Swan Center at 770-667-0904 or visit www.swancenteratlanta.com.

About the Swan Center for Plastic Surgery: The Swan Center for Plastic Surgery in Atlanta is a practice of board certified plastic surgeons that specialize in cosmetic surgery procedures. The group's commitment to patients and quality of results have made it one of the busiest plastic surgery practices in the Southeast, located at 4165 Old Milton Parkway, Suite 200, Alpharetta, GA, 30005. Learn more at www.swancenteratlanta.com or read the Swan Center's reviews.

Media Contact: Rachel Lauziere, The Swan Center for Plastic Surgery, 770-667-0904.

SOURCE Swan Center for Plastic Surgery

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