Atlanta Falcons' Jason Snelling Tops October List of Rising Sports Stars

IRVINE, Calif., Oct. 1 /PRNewswire/ -- Atlanta Falcons running back, Jason Snelling, tops the list of Rising Sports Stars to watch in the month of October.  The list identifies sports stars with greatest leap in popularity over the prior 30 days. A meteoric rise may indicate a standout on-the-field performance, off-the-field achievement, or emergence from utility player to celebrity.  

Rising Sports Stars is distributed by Brand Affinity Technologies (BAT), a company that calculates daily consumer affinity based on a proprietary combination of media exposure, performance, awards, popularity, engagement, and fan base, among other indicators, for more than 40,000 athletes and celebrities.  

Rising Sports Stars lists go live at the start of each month; subscribe to BAT's Twitter feed at @BATimpact to learn when new lists are posted.

October Rising Sports Stars

(Details at: http://www.brandaffinity.net/risingstars/october2010)

1. Atlanta Falcons running back, Jason Snelling, had a career-making game Week 2 against the Arizona Cardinals, posting 186 total yards and three touchdowns, a personal best.  His performance earned him the NFC Player of the Week for the first time in his four-year career.

1. Buffalo Bills quarterback Ryan Fitzpatrick's performance in the Bills' loss to the New England Patriots was impressive enough for him to establish himself as the team's new starter.

1. Seattle Seahawks running back, Leon Washington, returned two kickoffs for touchdowns in a Week 3 victory against the San Diego Chargers.  Washington has been garnering buzz for successfully rebounding from a season-ending compound fracture last year while playing for the New York Jets.  

1. PGA Tour FedEx Cup winner, Jim Furyk, overcame a disqualification for oversleeping in the first tournament of the playoff to capture the $10 million grand prize, the richest in golf.

1. Cleveland Browns running back, Peyton Hillis, stood out in Week 3 with 180 total yards, 7 receptions, and a touchdown against the Baltimore Ravens.

Rounding out the list:

1. Sean Burnett (Washington Nationals)
2. Bruce Gradkowski (Oakland Raiders)
3. Clayton Kershaw (LA Dodgers)
4. Clint Bowyer (NASCAR)
5. Darren McFadden (Oakland Raiders)

About Brand Affinity Technologies, Inc.  (BAT)

Founded in 2007, BAT (http://brandaffinity.net) unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT's research engine provides daily analysis of more than 40,000 celebrities and athletes. Advertisers use this analysis on BAT's Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. Currently available endorsement talent includes more than 3,600 celebrities and  sports superstars such as Drew Brees (NFL), Andy Pettitte (MLB), Rajon Rondo (NBA), Brooks Robinson (MLB – Hall of Fame), Walt Frazier (NBA – Hall of Fame), and Lennox Lewis (Boxing). BAT also engages consumers directly through netBAT (www.netbat.com), which transforms celebrity content into interactive experiences on leading websites. Learn more about BAT in Fortune Magazine at www.fortune.com/bat. Connect with BAT on Facebook: www.facebook.com/BrandAffinityTech and Twitter:@BATimpact.

SOURCE Brand Affinity Technologies, Inc.

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