Athletic Republic and Panasonic Form Strategic Alliance

News provided by

Apr 26, 2010, 09:00 ET

PARK CITY, Utah and SECAUCUS, N.J., April 26 /PRNewswire/ -- Athletic Republic, the nation's leading franchisor of science-based performance sports training centers, and Panasonic Enterprise Solutions Company, have agreed to a strategic alliance. Under the terms of the alliance, Panasonic is "The Official Technology Partner" of Athletic Republic.

"The strategic alliance with Panasonic will certainly be very beneficial for both parties and we value Panasonic's expertise and flexibility in integrating and creating innovative technology systems for enterprises like us," said Athletic Republic CEO Charlie Graves. "We have lofty goals to expand our businesses in the future, and to continue our industry-leading practices: our facilities will feature advanced technology needed in sports training."

Each of the 160 existing Athletic Republic training centers will be eligible to purchase the sports technology package Athletic Republic has developed with Panasonic. In addition, all new Athletic Republic facilities will include the use of Panasonic plasma screens, HD cameras, computers and point of sale systems as part of the athlete training experience.

Panasonic will have their advanced technology products on display to more than 80,000- athletes that will use Athletic Republic facilities this year. While staying true to its approach to uniting sports with science, Athletic Republic has a history of applying the newest technology to improve an athlete's development. This alliance is another example of the competitive advantage Athletic Republic offers.

"The formation of the Panasonic Enterprise Solutions Company allows our company to address specific vertical markets in meaningful ways," said James Doyle, President of the newly formed Panasonic Enterprise Solutions Company. "The alliance with Athletic Republic shows how a company best-known as an electronics company can align successfully with innovative, entrepreneurial companies, and create real value for customers. Through this alliance, we have the opportunity to position Panasonic products in front of some of the most technologically-savvy consumers in the U.S."

Panasonic has been an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 20 years. Our alliance with Athletic Republic puts the same world-class Panasonic technology that has fueled Olympians for decades into the hands of today's developing athletes.

About Athletic Republic

More than 20 years in the making, Athletic Republic is the industry leader in the application of sport-science to athletic training, offering programs appropriate for athletes of all ages. Over 80,000 athletes visited one of its 160 training centers in 2009 to take advantage of its individualized sport-specific training programs designed to enhance an athlete's speed, power and agility to gain more than just a step up on their competition. For more information, please visit ATHLETICREPUBLIC.com.

About Panasonic Enterprise Solutions Company

Panasonic Enterprise Solutions Company, a Unit of Panasonic Corporation of North America, delivers customized integrated systems that provide intelligent, turnkey electronic communications solutions for a wide variety of industries. With thousands of products in the company's core portfolio and the flexibility to draw on products from its global network of technology partners, Panasonic Enterprise Solutions Company designs solutions to fulfill the most demanding and complex system challenges every day. Panasonic Corporation of North America is the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. For more information about Panasonic and its business solutions please visit: www.panasonic.com/experience. Additional company information for journalists is available at www.panasonic.com/pressroom.

SOURCE Athletic Republic