ath Power Consulting Wins 2011 Small Business Strategy Award

NEW YORK, March 8, 2011 /PRNewswire/ -- ath Power Consulting, a leading financial services market research and strategy firm, today announced that it has been named the winner of the 2011 Small Business Strategy Award at The Sixth Annual Small Business Summit sponsored by Prime Strategies and SmallBizTechnology.com.  The Small Business Strategy Award honors one small business that has demonstrated strategic excellence, set milestones and thrived in spite of the severe economic downturn. This event will take place today at Digital Sandbox in New York City.

"ath Power Consulting truly exemplifies what this award represents," stated Marian Banker, Summit Co-Producer, and President of Prime Strategies.  "As a result of the financial crisis and its damaging effects on the financial services industry, ath Power Consulting faced the challenge of retaining and attracting customers.  By implementing an innovative strategy, the company transformed this time of uncertainty into opportunity, and ultimately, achieved record business growth."

Since 2009, ath Power has launched syndicated data reports including The Small Business Banking Study™ and The Ideal Banking Study™.  The company has retained 98% of its customer base while expanding its new business.

"We are honored to be presented with this prestigious award," said Frank Aloi, President and CEO of ath Power Consulting. "Analyzing and improving customer experience is a top strategic priority for our banking clients. Our goal is to help financial institutions build sustainable profitability, customer trust and high performance. We remain committed to excellence to provide superior results for our clients."

About ath Power Consulting

ath Power is a premier provider of customer experience solutions for the financial services industry, offering audit and mystery shop studies, surveys, market research, employee development and strategic brand planning. ath Power owns the largest database of financial services field representatives in the nation, and executes the largest number of proprietary banking audits in the industry. ath Power delivers increased sales results and heightened customer service ‐‐ the cornerstones of differentiation in a crowded marketplace.  For more information, please visit www.athpower.com.

SOURCE ath Power Consulting