atEvent: Average ROI At Events Is 5x; Time For Marketers To Stop Being Average!

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Aug 06, 2013, 10:00 ET

SAN RAMON, Calif., Aug. 6, 2013 /PRNewswire/ -- Consider the following.

There are 34 tradeshows across the United States that are taking place this week alone. Did you know that for every dollar a company spends exhibiting at a tradeshow the average return on investment for that dollar is $4.99? This means that if you were to spend one dollar at every tradeshow that's going on this week you could expect to get nearly $170 back in sales for your organization!

This is just the average return you can expect if you did what most companies normally do at events. Just imagine what the return would be if you went the extra mile at your events? What does it take to go the extra mile?

One solution is to leverage mobile at your events with customizable apps that enable you to engage with attendees, provide them with relevant information, and capture meaningful prospect interactions to close leads once the event is over.

"The ROI potential for marketers at tradeshows and corporate events is undeniable," said Alex Lee, General Manager of atEvent. "With ROI being top of mind, marketers need to rely on a customizable mobile app solution for their events to drive meaningful interactions with attendees, and capture real-time leads and prospect feedback so they can turn a few dollars of event spending into thousands of new customers."

For more information on atEvent please visit www.at-event.com.

About atEvent:

atEvent creates tailored apps designed to maximize the impact of your next event. atEvent apps are the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. With integration into the most widely used technology, CRM and marketing automation systems, atEvent apps provide corporate marketers with event-specific solutions that have real-time lead retrieval and nurturing functionality. They empower event marketers to optimize attendee experiences with relevant, real-time information, connections and interactive features.

* Alex Lee is the General Manager of leading mobile event app solutions company atEvent. With more than a decade of experience in the interactive marketing, lead gen and mobile industry, Alex leads the organization's business and corporate development activities. Alex holds degrees in Management Science & Engineering and Computer Science from Stanford University.

1. http://tradeshowcalendar.us/

2. http://www.tradeshowexecutive.com/data/recentissues/TSX_ResearchRoundUp.pdf

SOURCE atEvent