ATA Welcomes Seeing Machines to ATA Featured Product Program

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Jun 30, 2017, 13:45 ET

ARLINGTON, Va., June 30, 2017 /PRNewswire-USNewswire/ -- Today, American Trucking Associations announced Seeing Machines, a leading developer and supplier of face and eye tracking software, became the newest member to the ATA Featured Product provider program.

"Artificial intelligence and advanced sensing algorithms have created an innovative way to monitor a driver's attentiveness levels while on the road. Drivers can benefit greatly from being able to detect fatigue and prevent potential accidents, which could lead to significant safety improvements in the trucking industry," said ATA President and CEO Chris Spear. "Seeing Machines is one of the leaders in this space and we are excited to welcome them as ATA Featured Product providers who share our safety mission."

Guardian by Seeing Machines is a sophisticated real-time accident prevention technology, using advanced eye and face tracking software to detect driver fatigue and distraction and provide immediate intervention through in-cab audio and vibration alerts. There are 3 key features that make Guardian a truly powerful solution: real-time in-cab detection and alerts, 24/7 support monitoring and extensive data analysis, and continuous improvement of customer safety policy. These pillars dramatically reduce the risk of life-threatening incidents and help mitigate the emotional and financial costs that go with them.

"American Trucking Associations is a leading advocate for the U.S. trucking industry, and Seeing Machines is proud to work with the ATA to make roads safer for all truck drivers and other road users," said Seeing Machines COO Paul Angelatos. "As an ATA Featured Product provider, this relationship is key to protecting drivers from the onset of fatigue and distraction."

Efforts to reduce distraction and fatigue among truck drivers and the general motoring public are strategic priorities for ATA. By educating the motoring public about the dangers of distracted driving through ATA's Image and Outreach programs, or introducing legislators and regulators to key ideas to improve road safety, ATA continues to seek meaningful solutions to reducing highway accidents.

ATA's Featured Product list is available at www.atabusinesssolutions.com or by calling 866-821-3468.

Seeing Machines, (AIM: SEE) is an industry leader in computer vision based human sensing technologies which enable breakthrough solutions in performance, safety and user experiences. With more than 15 years of R&D investment and proven industry experience, Seeing Machines uses advanced sensing technologies and machine learning algorithms to deliver precision tracking and analysis of heads, faces and eyes for multiple emerging applications. A primary application is Driver Monitoring Systems to detect and deal with drowsiness, distraction and further cognitive states which enables the "Guardian" Fleet safety product and intelligent ADAS / Autonomous Driving automotive solutions. A further key application is real-time delivery of precision eye tracking in real world vehicular conditions, normalizing for all light conditions (and challenges such as sunglasses) for smart display systems etc. The Company delivers its AI based technology platform in a range of solutions from embedded software to "Fovio" DMS processors to full systems such as the Guardian in-cabin and 24/7 monitoring and intervention telematics service for the commercial trucking sector, which prevents accidents and saves costs and lives. Seeing Machines' technology has been adopted by global industry leaders across the transportation spectrum such as Caterpillar in the off-road sector. Seeing Machines is headquartered in Canberra, Australia and currently has offices and people in Melbourne, Tucson, Silicon Valley, Detroit and UK.

American Trucking Associations is the largest national trade association for the trucking industry. Through a federation of 50 affiliated state trucking associations and industry-related conferences and councils, ATA is the voice of the industry America depends on most to move our nation's freight. Follow ATA on Twitter or on Facebook. Trucking Moves America Forward.

SOURCE American Trucking Associations