At Home Debuts First Ever National TV Advertising Campaign

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Mar 28, 2017, 06:50 ET

PLANO, Texas, March 28, 2017 /PRNewswire/ --

"Unleash Your Inner Decorator" celebrates the inner decorator in everyone, communicating breadth and value of At Home products

At Home Group Inc. (NYSE:HOME), the home décor superstore®, today announced the launch of the company's first integrated marketing campaign "Unleash Your Inner Decorator" to include television and digital radio, showcasing the store's endless decorating possibilities. Last year At Home became a publicly traded company and expanded the store footprint by 23%, making this spring season the perfect time to announce a marketing launch of this scale and caliber. The campaign debuts on April 3, 2017, in more than 20 top markets and highlights At Home's unmatched décor assortment as well as everyday low prices.

"Our passion is to inspire new and existing customers to discover and embrace their inner decorator when it comes to styling any space. With the launch of our first national TV campaign, we're poised to showcase that At Home's world of endless possibilities does just that," said Lee Bird, Chief Executive Officer of At Home. "As we continue to grow our footprint, driving increased awareness of the At Home brand while solidifying the company as the go-to source for all home decorating needs will be a key component to our success."

As part of the new campaign, four unique television commercials are set to premiere that explore decorating aesthetics through the lens of a diverse group of individuals. Whether it's a pop of color, playful tablescape or eclectic outdoor haven, each spot focuses on the inner decorator in all of us, ready at any moment to be unleashed. Through the creative, At Home communicates the breadth and depth of more than 50,000 unique items for every room, style and budget, making the product selection accessible and affordable for any customer.

About At Home Group Inc.

At Home, the home décor superstore, is focused on providing customers with the broadest assortment of home décor products to suit any style, any room, at any budget. With a wide assortment of 50,000 items throughout our stores, At Home enables customers to express themselves and create a home that reflects their personality and style, in ways big and small. As of March 28, 2017, At Home operated 126 stores in 30 states and is headquartered in Plano, Texas. For more information, visit investor.athome.com.

SOURCE At Home Group Inc.