ASICS Runs Into Fall With New Footwear for All Levels of Athletes

The Brand's Fall 2014 Footwear Collection Features New Technologies, Revamped Colors and Designs

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Oct 16, 2014, 05:33 ET

IRVINE, Calif., Oct. 16, 2014 /PRNewswire/ -- Always ahead of the latest in footwear innovation, ASICS America introduces its Fall 2014 Footwear Collection featuring brand new footwear for running and training, as well as impressive upgrades to some of the brand's most popular footwear. The fall season also marks the start of the Accelerate Hope Collection™ that benefits organizations like Cookies for Kids Cancer, Right Action for Women and the Prostate Cancer Foundation. With new launches and technologies that support all sorts of training and terrains, every kind of athlete from novice to professional will find footwear to fit their needs.

"Since its inception, ASICS has continuously lead the way with product innovations and pushed the boundaries of technology within the running category. Our continued success within the running community has also led to incredible growth across a number of fitness categories, broadening our range of products," said Shannon Scott, Senior Director of Marketing Communications and Advertising, ASICS America. "While creating the 2014 Fall Collection, we drew inspiration from our unrivaled heritage and added innovations and technologies to enhance our athletes across the board."

Highlights of the Fall 2014 Footwear Collection include:

A Tech Upgrade for the Performance Run
ASICS continues its quest to help all runners find the best combination of footwear to fit their training schedule. The brand encourages athletes to incorporate multiple footwear into their running repertoire, depending on the distance, speed and terrain of each training session or event. Still an industry leader and legend, the GEL-Kayano 21 features significant cushioning and structural support for more strenuous long-distance runs. ASICS also continues to offer a multitude of running shoes perfect for not-so-easy terrains. The GEL-FujiTrabuco 3 Neutral allows runners to get off the road and onto the trail with a surprisingly cushy and comfortable ride. Additionally, popular ASICS 33 Collection and Natural 33 Series™ continues to combine light-weight cushioning with the flexibility that runners crave during those varied runs used to "mix it up."

ASICS Training Pushes the Limit
ASICS continues to explode in the training scene with new product additions to match every type of class or training regimen within the Fall 2014 Collection. This season, ASICS proudly presents the new GEL Fit Sana™ training shoe, a woven training sneaker with a GEL® midsole that also features the new Flexible Fit technology system which includes support bands from the heel to the forefoot. This shoe is flexible enough for training classes like barre or Zumba, but will provide enough support for high intensity workouts. The updated training category also includes the new GEL-Fit Nova™, a shoe just for women, in a super lightweight mono-mesh design that is meant to be worn barefoot to class due to its moisture-wicking Ortholite®¹ sockliner.

Come and See the Lite-Show
Be a shining light in the dark with the updated Lite-Show Collection™ for Fall 2014. Featuring a retro-reflective technology that shines bright when hit by lights, the Fall 2014 footwear favorites in Lite-Show include updated GEL-Cumulus® 16 Lite-Show™ and the new glow-in-the-dark GEL- Nimbus® 16 Lite-Show™ running footwear. The recently released GEL-Exalt™ 2 Lite-Show™ also provides the perfect balance of comfort and support to help keep runners safe at night.

ASICS Accelerate Hope 2014
After years of success, ASICS America has started an even bigger celebration and awareness initiative with the newest Accelerate Hope Collection™. This fall, ASICS is proud to announce larger donation percentages to the selected charities, while expanding product offerings in apparel as well as footwear. Accelerate Hope 2014 includes collections for Cookies for Kids Cancer in September, Right Action for Women in October, and Prostate Cancer Foundation in November.

The ASICS Fall 2014 Footwear is available now at asicsamerica.com and national sportswear retailers. For more information on the collections and programs, please visit asicsamerica.com.

About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. For more information, visit www.asics.com.

¹Ortholite® is a registered trademark of ATP Manufacturing, LLC.

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SOURCE ASICS America