Ascentium Rocket Labs Initiative Connects Innovative Technology with Customer Experiences

SEATTLE, May 12 /PRNewswire/ -- Ascentium announces the launch of Rocket Labs, an initiative to demonstrate how innovative technology is integral to developing engaging customer experiences and to measuring their impact in a multichannel digital marketplace.

Bringing together some of the best minds in technology, Ascentium Rocket Labs provides the framework for ensuring that clients who bring a business or marketing challenge to Ascentium will benefit from the latest thinking and advances in technology.

"You don't have to be a rocket scientist to create great customer experiences, but it really helps," said Tony Sloggett, chief solutions architect. "With content presentation and management becoming even more critical for consumers and businesses, technologists are becoming marketing's closest allies.  Without innovative technology and the minds to make it work, it's harder for companies to produce experiences that can meet today's higher customer expectations and deliver the desired business results."

Continuing its dedication to the most current technology, Ascentium is looking forward to working with the latest version of the Microsoft business collaboration platform for the enterprise and the Web: Microsoft SharePoint 2010. In addition to having deep roots in SharePoint technology, Ascentium has demonstrated proficiency in FAST Search, Silverlight, the Windows Azure platform, the Atlas ad serving platform, and other collaborative technologies.

Ascentium Rocket Labs will participate at a SharePoint launch event in Seattle and later host a VIP invite-only celebration on May 12.

"When asked how many people at Ascentium are technologists, my first thought is about a third of us, but it's really hard to be precise because there aren't hard lines between technologists, strategists and creatives," said Max Romanenko, general manager of technology. "Great ideas come from every discipline, so we refer to everyone as rocket scientists."

About Ascentium

Ascentium fuses inspired creative chops, technological wizardry and consultative insight to deliver unmatched user experiences and innovative business solutions. Ascentium attained the "highest client satisfaction" score on the 2009 Forrester Wave™ of Interactive Marketing Agencies. We provide transformative results for some of the world's top brands from our offices in Seattle, Portland, Spokane, Los Angeles, and London. Learn more at www.ascentium.com.

SOURCE Ascentium