Ascension Health Names Duffey Petrosky Agency Of Record For All Of Its Health Ministries In Michigan

FARMINGTON HILLS, Mich., July 15, 2013 /PRNewswire/ -- Ascension Health (or Ascension Health Ministries of Michigan) today announced it has named full-service marketing communications firm Duffey Petrosky as agency of record for the health care system's advertising, marketing and digital communications activities at all of its health ministries throughout Michigan. 

In addition to St. John Providence Health System in metropolitan Detroit, Duffey Petrosky's agency of record agreement for advertising and marketing services now also includes Michigan ministries like Borgess Health in Kalamazoo, Genesys Health System in Grand Blanc, St. John Health System in Tawas and St. Mary's of Michigan in Saginaw. Duffey Petrosky began working with St. John Providence Health System last fall before securing the state-wide account. One out of every eight people in Michigan is served by an Ascension Health ministry.

"This move consolidates our marketing efforts across the state and enables us to effectively brand these hospitals in a manner that we think will strongly resonate with consumers," said Janice Cosby Bridges, Ascension Health's Chief Marketing Officer for Michigan. "In today's competitive health care marketplace, such clarity is critical to distinguishing and demonstrating why we provide the best health care."

"I'm excited to be working with Duffey Petrosky to now market all of our ministries," she added. "The agency has the kind of talent and experience we feel will help us best achieve our communications and business goals in all of the markets where we operate in Michigan."

Duffey Petrosky CEO Mark Petrosky said the firm's talented, multi-disciplinary team was originally hired to provide marketing counsel and support for St. John Providence Health System, and he welcomes the opportunity to expand the firm's work for Ascension Health.

"The health care market in this state is becoming increasingly competitive," he said. "Now, all of Ascension Health's ministries can begin to work toward consistent brand messaging, tailored to their individual markets as necessary."

About Duffey Petrosky:

Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 16 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been listed on Inc. Magazine's 5,000 Fastest Growing Companies in America in 2009, 2010, 2011 and 2012. The agency was named one of the Detroit Free Press's Top Workplaces for 2010, 2011 and 2012. For more information, visit www.duffeypetrosky.com or contact Jo Bourjaily at 248.766.5765.

About Embark Digital:

Embark Digital, a Duffey Petrosky company, offers clients strategic digital, social and mobile marketing communications solutions, inspiring consumers to engage deeply with brands. For more information, visit www.embarkdigital.com or contact Jo Bourjaily at 248.766.5765.

SOURCE Duffey Petrosky