Asantae Announces Q3 2012 Financial Statements

VANCOUVER AND MESA, AZ, Nov. 21, 2012 /PRNewswire/ - Asantae Holdings International Inc. (TSX-V: JVA; OTC PINK: ASNHF) (the "Company") announced the release of the Financial Statements for the 3Q of 2012.

Asantae saw an increase in revenues from Q3 2011 to Q3 2012 to $1,123,067, an improvement of 253% over one year.  Likewise, gross margins increased from 48% in Q3 2011 to 80%, Q3 2012 to $893,542.

The Company also gained efficiencies in most operating metrics as well from Q3 2011 to Q3 2012.  General and administrative expenses decreased from $655,540 to $524,804.As a percentage of revenue, the decrease was more dramatic 148% to 46%.  Affiliate commissions dropped as a percentage of revenue as well, from 50% to 43%, while the actual dollars increased from $222,674 to $490,464 due to the increase in top-line sales.  While advertising and promotion increased $5,165 to $68,897 from Q3 2011 to Q3 2012 due to increased sales incentives for the quarter.

Asantae's CEO Dan Lundell said, "The third quarter of 2012 marks the one-year anniversary of the pre-launch of RealW8™, the cornerstone of our Asantae 2.0 initiative.  We have seen remarkable growth and improvement in the company since then in every major metric. Asantae has benefited dramatically from the changes in management, product margins, cost and overhead reductions, compensation plan, and it's overall approach to the business of Network Marketing."

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

About Asantae
Asantae Holdings International Inc. (www.asantae.com) is a producer and marketer of innovative nutritional products through a network of independent distributors (Asantae Independent Affiliates).  Asantae's flagship product RealW8™ addresses the primary threat to public health in the industrialized world; overweight and obesity.  Asantae's approach to this threat is based on a body of research related to the brain chemistry of addiction, chronic low-grade inflammation and oxidative stresses which, according to scientific and medical research, are the underlying conditions for most modern epidemic diseases (obesity, heart disease, diabetes, stroke, some cancers, etc.). According to Market data Enterprises, Inc., the U.S. weight loss market alone is estimated at $60.9 billion per year.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements - Certain information in this news release is forward-looking within the meaning of certain securities laws, and is subject to important risks, uncertainties and assumptions. This forward-looking information includes, among other things, information with respect to the Company's beliefs, plans, expectations, anticipations, estimates and intentions, including the listing and trading of the Company's common shares on the Exchange.  The words "may", "could", "should", "would", "suspect", "outlook", "believe", "anticipate", "estimate", "expect", "intend", "plan", "target" and similar words and expressions are used to identify forward-looking information. The forward-looking information in this news release describes the Company's expectations as of the date of this news release.  The results or events anticipated or predicted in such forward-looking information may differ materially from actual results or events. Material factors which could cause actual results or events to differ materially from such forward- looking information include, among others, the Company's ability to develop new products which will receive market acceptance, to receive market acceptance in new markets outside the United States, to engage and retain qualified key personnel, employees and affiliates, to obtain capital and credit and to protect its intellectual property rights.

The Company cautions that the foregoing list of material factors is not exhaustive. When relying on the Company's forward-looking information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to in the previous paragraph will not cause such forward-looking information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME.

SOURCE Asantae Holdings International, Inc

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