ASAE's Technology Conference & Expo Hosted Successful New Learning Format, Increased Attendance

WASHINGTON, Dec. 11, 2013 /PRNewswire-USNewswire/ -- ASAE held its 2013 CEO/CIO Pre-Conference Program and Technology Conference & Expo, December 3-5, at the Walter E. Washington Convention Center with 1,233 total participants, which is the second highest attended conference in its eight year history. Participants took part in more than 40 high-level practical education sessions within five pathways, a sold-out Expo Hall, and the Technology Town Hall Meeting.

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Here's the final attendance breakdown of this year's conference: Execs (Assn Execs, Consultants, CEO/CIO Pre-Conference Program) 675, Exhibitors (Exhibiting Booth Staff, Artisans) 404, and Other (Industry Partners, Press, Speakers, Staff, and Vendors) 154. The ratio of buyers and sellers at this year's meeting was 63 percent buyers (association staff) to 37 percent sellers (industry partners), which is a strong ratio.

"This year we tried a new learning format for attendees that focused on five major trends and strategies impacting associations and the technology sector," said ASAE President & CEO John H. Graham IV, CAE. "The new format really resonated with our audience because it gave them the opportunity to delve into a smaller number of topics, engage in thoughtful discussions, and take back strategies and tactics they can implement into their organizations." 

On December 3, more than 100 CEOs' and CIOs' participated in the CEO/CIO Pre-Conference Program called, "Technology Perspectives for the Association C-Suite." Dan Israel, heads the government marketing team for Google Enterprise; Marty Rodgers, managing director of human services program at Accenture; and Gary Shapiro, president & CEO, Consumer Electronics Association, shared future trends in technology and how it will impact associations. Each speaker emphasized the importance of trying new things and not being afraid to fail. 

During the two-day Technology Conference & Expo, December 4-5, seven thought leaders kicked-off the five pathways including: 

• CEO Pathway: John Mancini, president and CEO, Association for Information and Image Management International
• CIO Pathway: Dion Hinchcliffe, chief strategy officer, Dachis Group
• Content Pathway: Kristina Halverson, owner, Brain Traffic and Karen McGrane, founder, Bond Art & Science
• Mobile Pathway: Herbert Lindo, director of mobility applications consulting, AT&T Mobility
• Technology Pathway: David Coriale, MBA, president, DelCor Technology Solutions

Each pathway focused on how to manage current trends, and understand the different tools, strategies and roles required to serve the business needs of associations. The 2014 Technology Conference & Expo will take place December 16-17, 2014, at the Gaylord National Resort & Convention Center in National Harbor, MD.

ASAE thanks the following Alliance Partners for continued support of the association community:

Strategic Partners
Business Events Canada
Detroit Metro CVB
Fort Worth CVB
Marriott International
Mexico Tourism Board
MultiView
Personify
Reno Tahoe USA

Corporate Partners
Affinity Center International
Atlanta CVB
Visit Baltimore
Boxwood
CliftonLarsonAllen
Dallas CVB
GEICO
Louisville CVB
Omaha CVB
Visit Salt Lake
Tourism Toronto
Meet In Washington State

Event Partners
BrightKey
The Broadmoor
Greater Fort Lauderdale CVB
Hong Kong Tourism Board
Johnson Lambert LLP
New Orleans CVB and New Orleans Ernest N. Morial Convention Center
Omni Hotels and Resorts
PBD Worldwide
Puerto Rico Convention Bureau
Richmond Region Tourism

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

SOURCE ASAE

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