As Seen On TV, Inc.'s Kevin Harrington Featured on Fox & Friends

CLEARWATER, Fla., Sept. 20, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, announced that Chairman and Founder Kevin Harrington appeared on Fox & Friends on Tuesday, September 18 during a segment highlighting inventors who are actively turning their ideas into reality.  Harrington appeared as Ambassador to the industry and offered advice on what makes a great product for direct response television.

The appearance also offered the company an opportunity to highlight one of its platforms for selling infomercial products, AsSeenOnTV.com, the official site of the world's largest retailer of As Seen On TV products.

Every weekday, beginning at 6 a.m., an average of one million people tune in to Fox & Friends, far surpassing the audience of every other cable news show in the timeslot. Fox & Friends is the highest rated show on basic cable during the hours from 7 a.m. to 9 a.m.

The segment can be viewed at: http://www.youtube.com/watch?v=mwIK4U_FM3g&list=UUsG9BwbzC83vcnTfV5ygbgw&index=1&feature=plcp

About As Seen On TV, Inc.
As Seen On TV, Inc. is a direct response marketing company and owner of AsSeenOnTV.com. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. As Seen On TV, Inc. was established by Kevin Harrington, a pioneer of direct response television. For more information go to www.AsSeenOnTV.com and www.TVGoodsInc.com.

Forward-Looking Statements
Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov.

Contact Information:
Steven Hart
Corporate Strategy & Development
[email protected]
917-658-7878

SOURCE As Seen On TV, Inc.