Artificial Life Launches Mobile Games with Sony Ericsson's PlayNow(TM) in Mainland China

HONG KONG and LOS ANGELES, May 11, 2011 /PRNewswire-Asia/ -- Artificial Life, Inc. (OTC BB: ALIFE), today signed a partnership agreement with Sony Ericsson's PlayNow™ application store in mainland China to launch a wide selection of Android mobile games on PlayNow™.

Sony Ericsson has demonstrated its prominence and success in China and has been recognized with many awards including: Best Worthy Expected 3G Flagship Smartphone in China Market by People.com.cn in 2010, Best Music Phone of 2009 and Most Fashionable Phone Brand by Southern Weekly magazine.

In this collaboration, Artificial Life (ALIFE) will launch several titles including: iSink U and iSink U: Pirates Edition. Further information about the many mobile game titles and other products by Artificial Life can be found at the company's m-commerce portal: www.botme.com.

"Artificial Life continues to penetrate into China which has the world's largest mobile subscriber base. Our close partnership with Sony Ericsson will allow us to launch mobile games to customers within a very short time frame. We are excited to be presenting our innovative and entertaining titles to the gamers in China soon," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About Artificial Life, Inc.

Artificial Life, Inc. has been a pioneer in artificial intelligence and mobile technology since its inception in Boston in 1994. We are a public U.S. corporation (OTC BB: ALIFE) with listing on the Frankfurt Stock Exchange (Frankfurt: AIF.F; Xetra: AIF.DE) and a headquarters and a production center in Hong Kong. We have additional offices in Berlin, Germany (EMEA headquarters), Tokyo, Japan, and Santa Monica, USA. Currently our main business areas are: high quality (3D) interactive (massive multiplayer) mobile games, mobile participation television, mobile business applications, our powerful mobile commerce technology platform OPUS-M™ and our green IT solutions provided by Green Cortex, Inc. We have won many industry awards for our outstanding technology and products.

Facebook: http://www.botme.com/ref/alife-fb
Twitter: http://twitter.com/alifegames
MySpace: http://www.myspace.com/artificial_life_inc
Youtube: http://www.youtube.com/user/alifegames

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 16, 2010. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

For more information on ARTIFICIAL LIFE, INC., please contact:

Artificial Life IR and PR Contact:
Adeline Law
Tel: +852-3102-2800
Email: [email protected]

SOURCE Artificial Life, Inc.

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